Thrissur’s Mia Drives Home the Mahindra BE 6 After Topping BGMI’s National Giveaway Campaign

THRISSUR: In a proud moment for Thrissur and the gaming community, local gamer and influencer Mia has officially received the keys to a brand-new Mahindra’s Electric Origin SUV- BE 6, after emerging as the grand winner of the BGMI x Mahindra “BE 6 Giveaway” campaign.
The campaign was hosted within BATTLEGROUNDS MOBILE INDIA (BGMI), where players across the country completed themed missions and submitted gameplay videos featuring the BE 6 vehicle for a chance to win. Designed as a tier-based progression path, the contest required players to complete multiple missions, with each level bringing them closer to the final prize. Mia’s entry stood out among thousands, making her the face of this first-of-its-kind gaming and automotive crossover.
The BGMI and Mahindra campaign generated tremendous buzz across the Indian gaming community, garnering around 400 million impressions through BGMI’s YouTube and Instagram channels. Fans across the country actively engaged with the collaboration, creating and sharing content themed around the BE 6 and BGMI missions.
The handover ceremony took place today in Thrissur, in the presence of senior representatives from KRAFTON India and Mahindra, marking the culmination of a campaign that brought together the best of gaming and automotive innovation.
As part of her prize, Mia received a bespoke one-of-one Mahindra BE 6, customised exclusively for the BGMI community. Key design features include:
• BGMI Krafton badge on the boot and passenger-side door
• In-game inspired decals on the lower door panels
• Custom windscreen badge with a bold, collectible flair
• “Lone Survivor” insignia on the rear boot, symbolising ultimate battleground victory
The nationwide contest, a first-of-its-kind collaboration between BATTLEGROUNDS MOBILE INDIA (BGMI) and Mahindra, invited players to complete a series of in-game missions from January 16 to February 15, 2025, with the top performer taking home the Mahindra BE 6 electric SUV.
This collaboration reflects KRAFTON’s ongoing efforts to take BGMI beyond the screen and Mahindra’s commitment to connect with next-gen audiences through immersive, culture-led experiences.