NEW DELHI:
Setting a new record, Helo, India’s leading social media platform, has unveiled that the third season of Helo’s category-centric creation campaign Helo Superstar registered a whopping 11.4 billion impressions.
Staying true to its commitment of making popular and trending content accessible to its community of over 50 million monthly active users, the campaign logged close to 250 million interactions, including the likes, shares and comments with an uptick of 84% content posts from creators who participated in the campaign. This steep rise in the engagement figures during Superstar III underlines the high enthusiasm and user-engagement on the app, vis-a-vis the first and second edition of the campaign.
As India’s leading social media app committed to empowering users to express themselves better, this campaign encouraged users to share a variety of original user-generated content on the app. What added to the appeal of the campaign, were some of the heartwarming, personal stories.
Driven by the underlying message ‘Everyone can shine’, it had 5 grand winners, who were selected from various categories, based on a judgment criteria including several factors but not limited to the content quality, originality, as well as the content’s relevance to the hashtag, selected based on the extent of engagement, such as number of likes, comments and shares and quality of posts. These grand winners were identified and rewarded by Helo.
“We are delighted to share that the Helo Superstar III campaign has broken its previous record and received such high levels of engagement. Helo has given a platform for users to express themselves in the language they are most comfortable with. Through campaigns such as Helo Superstar, Helo continuously strives to help content creators put out new and exciting content and encourages them to share their stories. The top five winning creators on the app inspire us to further empower the next generation of creators, said Raj Mishra, Head of Creator Strategy and Growth, Helo.
Spotlight on Helo Superstar III Creators
Akshay Partha is of the top winners for this edition of Helo Superstar. Having spent most of his childhood with his grandmother, he regularly shares endearing videos featuring her. Rekindling those memories, he started making fun and original videos with her on the app. Akshay’s videos have shown that Helo has become a platform that bridges not only language but also generation gaps.
Meanwhile, Arun Dharmapuri posts educational tips when it comes to preparing for various exams in India. Arun has been thanked by countless Helo users for sharing his knowledge generously. Khushi Maheshwari is a traditional Indian dancer and beauty creator. While she started making videos as a simple hobby, she slowly found a way to engage fans who like to learn makeup tips from her. Over time, Khushi has amassed close to 400,000 followers – this has helped boost her own self-confidence.
Shruti Kharbanda is a talented singer who did not let her disability stop her from pursuing her dream of singing. Shruti sees Helo as a platform which allows her to share her life and positive energy every day. Owing to all the love from fellow users, Shruti has inspired 75,000 followers on Helo.
With over 400,000 followers on Helo, khau_gali_foodie is an engineer who connects users by sharing posts about everybody’s common love, ‘food’. Khao-Gali engages with fellow like-minded users on the app and aspired to become a full-time creator and pass on his warmth and happiness to the whole world. The diverse and engaging content from the winners of Helo Superstar III campaign showcases just how Helo constantly supports content creators pan-India and is committed to their creativity and talent in every way, through 9 Indian regional languages.
