Boost Your Career with Marketing Intelligence

By Udit Joshi, Integrated Marketing Specialist, Topline Consulting Group

Marketing intelligence is that magic wand that makes you a complete marketer. Inheriting it right will give wings to your career to soar higher. In the digital world triggered by Covid 19, we have a tremendous opportunity to learn about our consumers and brands. Listening to these social conversations is an art and science that will enable marketers to make the right decisions.

The opportunities for brands to enter the new markets can be met by the new age marketers powered with Marketing Intelligence. With the MI edge we can be steps ahead from our peers as this specialised field is going to be the most important differentiator.

The consumer base of India can be understood through MI backed by modern day technologies like AI, Machine Learning, Data Mining and Social Listening. These have been the driving force that enables marketers to make decisions for brands which are foolproof and scientific and not just backed by intuition.