MUMBAI:
Yes Foundation, the social development arm of Yes Bank, will launch the 5th edition of Yes! i am the Change (YIAC), a nationwide mindset transformation program to inculcate the spirit of responsible youth citizenship and drive positive social action through the impactful medium of films.
Yes Foundation will provide Youth, NGOs/Social Enterprises with a platform to use films as a storytelling medium to drive social impact. The Foundation invites Youth/ Filmmakers/NGOs/Social Enterprises to participate in the YIAC Social Filmmaking Challenge, to depict stories of change in a 3-minute film.
Through this process, the Foundation hopes to identify 25 deserving NGOs/ Social Enterprises who operate in areas of Climate Change/ Natural Capital, Livelihood Generation, Gender equality etc. Yes Foundation would support these NGOs with Grant of INR 7.5 Cr, towards scale up & capacity building. The grantee organizations will also receive 3-year mentoring to ensure onground tangible social impact.
Additionally, to encourage mainstreaming of India’s youth in social development aspects, YIAC has lined up awards, and all-expenses paid scholarships to acclaimed documentary film festivals such as IDFA (Amsterdam), Docedge Kolkata. As part of the Open Challenge (Youth/Individuals/Filmmakers), the top 20 winning film entries will be eligible for the same.
The program will also identify Everyday Heroes, discovered through Yes! i am the Change film entries, to be felicitated across 1000 locations across India for their exceptional attitude towards community service.
Commenting on the launch, Rana Kapoor, Chief Mentor & Co-Chairman, Yes Foundation and Managing Director & CEO, Yes Bank said, “Yes Foundation follows a differentiated approach innovatively harnessing media to channel high octane energy and stimulate entrepreneurship for an empowered and equitable India. This year, through Yes! i am the Change, we will continue to inspire individuals and nurture development sector organisations, enhancing their contribution to nation building.”
“India is in a revolutionary phase with the nation’s youth driving social impact by developing innovative solutions to social challenges. Through Yes! i am the Change, we are keen to provide a platform to young changemakers and development sector organisations to accelerate and maximize their social impact.” said Prerana Langa, CEO, Yes Foundation.
Interested Youth and NGOs/Social Enterprises can register online at www.yesfoundation.in
