Xiaomi Introduces New Lineup of Redmi Smartphones in Kochi

KOCHI:
India’s no.1 smartphone brand, Xiaomi, today announced the launch of various smartphones for the first time in Kochi from its popular Redmi series.
Additionally, the company also showcased its attractive range of ecosystem products, which include Mi Travel U-shaped Pillow, Mi Bluetooth audio adapter and Mi Pocket Speaker 2. These products can be purchased online on Mi.com.
The hugely successful Redmi series represents the company’s belief of providing the best specifications of high quality at an honest price. After the phenomenal success of Redmi Note 4, Xiaomi launched its succeeding lineup, Redmi Note 5 and Redmi Note 5 Pro in February this year. Over 3 lakh units of the Redmi Note 5 and Redmi Note 5 Pro smartphones were sold under 3 minutes during the first sale and the Redmi Note 5 series recently crossed 5 million sales across all platforms, continuing the legacy of Redmi Note 4 which was the top-selling smartphone in India in 2017 as per Counterpoint. Redmi Note 5 is the first smartphone in the Redmi series to sport the 18:9 display and sports a bigger 5.99-inch Full HD+ IPS display.
It is available at INR 9,999 for the 3GB RAM and 32GB storage variant and INR 11,999 for the 4GB RAM and 64GB storage variant. Redmi Note 5 Pro is the world’s first smartphone to feature the octa-core Qualcomm® Snapdragon™ 636 and features a 20MP front camera with an LED Selfie-light. Redmi Note 5 Pro is priced at INR 14,999 for 4GB RAM, 64GB storage variant and INR 16,999 for 6GB RAM, 64GB storage variant.
Redmi Y2 is the most recent addition to Xiaomi’s Y series which is touted as the best Redmi phone for selfies. Aimed at providing a phenomenal selfie experience to customers, Redmi Y2 comes with a 12MP + 5MP AI dual camera and AI Beautify 4.0 which is designed keeping in mind specific needs of users in India. It has a 5.99-inch 18:9 Full Screen Display and is powered by the Qualcomm® Snapdragon™ 625 platform. The 3GB + 32GB retails for INR 9,999, while the 4GB + 64GB version is priced at INR 12,999.
After securing a strong position in the smartphone category, Xiaomi is now also focusing on expanding its ecosystem portfolio in the country. The recently launched Mi Home Experience stores in Mumbai, Delhi and Chennai display the diverse array of products that Xiaomi has to offer on a global scale. Among the various interesting accessories that Xiaomi’s ecosystem line offers, Mi Travel U-shaped Pillow, Mi Bluetooth audio adapter and Mi Pocket Speaker 2 are some of the recently launched ecosystem product.
The Mi Travel U-shaped Pillow made with a combination of cotton and natural latex is a functional travel accessory and retails for INR 999. Mi Pocket Speaker 2 is a compact Bluetooth speaker offering up to 7 hours of playback. Priced at INR 1499, it is available in two colours: Black and White. Mi Bluetooth Audio Receiver is a multi-functional, portable device, which enables you to play wireless music and is available for INR 1,199.
Raghu Reddy, Head of Category and Online Sales, Xiaomi India said at the occasion, “We are glad to finally be here in the beautiful city of Kochi where we see promising growth for our brand. We will continue our efforts to bring in the best of our high quality products at an honest pricing to our customers, and we look forward to further expanding our line of innovative products and services to our Mi Fans across Kerala as well as the rest of the Southern region”.