WinZO Launches ZO Gold to Make Bharat’s Next 500 mn Users Part of the Global Gold Rush

NEW DELHI:
On a historic day when gold prices touched an all-time high of ₹1,30,000 per 10 grams, WinZO, India’s largest interactive entertainment platform with over 250 million users, announced the launch of ZO Gold, a revolutionary step that allows over 500 million digital users in India to begin investing in gold with as little as ₹2, digitally. With ZO Gold, WinZO is transforming everyday digital actions into pathways for wealth creation, enabling Bharat’s next 500 million citizens to participate in the world’s oldest and most trusted store of value, and in doing so, democratizing prosperity for an entire generation.

Through ZO Gold, users can instantly buy, save, and track gold digitally, starting with micro amounts and even set up recurring contributions (SIPs). The initiative is introduced in partnership with SafeGold. The goal is to make wealth creation simple, intuitive, and accessible, especially for young professionals and first-time investors across India’s Tier-II and Tier-III cities, an audience that has already embraced digital payments and trusts WinZO as their preferred digital hub. Built on the unmatched trust of WinZO’s ecosystem, this offering leverages a transacting user base that once accounted for 1 in every 200 UPI transactions in India, a testament to the platform’s credibility, reach, and user confidence.

With ZO Gold, WinZO takes its mission a step further, transforming digital fluency into financial fluency. The product merges trust, technology, and accessibility to turn microtransactions into micro-investments, enabling users to own, save, and grow gold digitally, securely, and instantly.

“WinZO has always stood for the inclusion of Bharat in India’s digital revolution. For centuries, gold has been a symbol of security, prosperity, and hope, yet true ownership remained beyond the reach of millions. With ZO Gold, we’re breaking that barrier forever, placing the power to own, save, and build wealth right in the palm of every Indian. By turning micro-savings into meaningful investments, we are igniting a national movement, where every small act of spending transforms into saving, and wealth creation becomes a habit, not a privilege.” said, Paavan Nanda & Saumya Singh Rathore, Co-Founders, WinZO.

“At SafeGold, our mission is to make gold ownership accessible, transparent, and inclusive. WinZO’s platform reaches a highly distributed and deeply engaged audience that represents the future of India’s digital economy. By partnering with WinZO, we’re ensuring that millions of young Indians, many saving or investing for the first time, can own gold in the safest, simplest way possible, directly within a platform they already know and trust.” added Rhea Chaterji, Co-Founder and COO, SafeGold.

On August 22, WinZO unveiled ZO TV, its microdrama vertical, as part of its broader mission to pioneer transmedia storytelling for Bharat, a first-of-its-kind concept where stories transcend mediums, allowing users to watch, play, and live the same narrative across games, dramas, and digital experiences. Through its two-minute games, two-minute microdramas, and now ZO Gold, WinZO is building a unified digital ecosystem that brings together storytelling, entertainment, and empowerment into one seamless experience. Each product is culturally rooted, vernacular, and hyper-engaging, designed for the next billion internet users, empowering them not just to consume digital content, but to participate in shaping it.