CHENNAI:
TVS Motor Company today announced the successful acquisition of a 75% stake in the Swiss E-Mobility Group (SEMG). The acquisition reaffirms TVS Motor Company’s commitment to expansion in Europe through a portfolio of premium and technology leading brands, including Norton Motorcycles and EGO Movement, which were recently acquired.
SEMG is a market-leading provider of e-mobility solutions within the DACH region, operating the largest pure-play e-bike retail chain M-way in Switzerland with close to USD 100M in revenue. The company has a prestigious Swiss mobility brands portfolio, including Cilo, Simpel, Allegro, and Zenith – Bikes. By combining its extensive physical network and e-commerce platform with two online platforms and 31 physical stores, SEMG is able to deliver a seamless and world-class customer experience.
Announcing the acquisition, Venu Srinivasan, Chairman, TVS Motor Company, said, “TVS Motor has always been committed to sustainability and has been investing in electric vehicles for over 10 years. The increasing global focus on the environment and personal well-being is rapidly accelerating demand for newer mobility solutions, and TVS Motor is investing to drive this change.”
Speaking on the occasion, Ralf Speth, Chairman designate, TVS Motor Company, said, “TVS Motor is committed to being at the forefront of e-personal mobility globally. SEMG complements our acquisitions of Norton Motorcycles and EGO Movement and strengthens our commitment to environmental sustainability. We offer our customers a compelling portfolio of technologically advanced and environment friendly products.”
Adding on, Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “This acquisition furthers TVS Motor’s commitment towards e-personal mobility products. We are strengthening our presence in the rapidly growing e-bikes segment. SEMG has strong omnichannel distribution and aspirational brands, including Cilo, Simpel, and Zenith – Bikes. I’m excited to enhance the product range further and scale the company in the DACH region and beyond. I’d like to convey my thanks to Constellation Capital and Rainer Fröhlich for this foundation which we will build on.”
E-bikes are establishing themselves as the de-facto form of personal mobility in Europe due to the increased ease of usage, regulatory support, and overall perception as a sustainable form of transport. With a current penetration of approximately 15% of the total bicycle population in Europe and growing at a CAGR of ~18%, the market for the e-bicycle holds significant growth potential.
Rainer Fröhlich, Founder and Managing Partner, Constellation Capital, emphasises: “In TVS Motor, we have found the ideal and an exceptionally dynamic partner for SEMG to reinforce and expand the Group’s position as a market leader. The strategy of having a global leader like TVS as a majority
shareholder not only offers untapped potential in quality assurance and procurement in the global supply chain but also lays the foundation for future expansion of the group beyond national borders.” The acquisition has been made in an all-cash deal through TVS Motor’s Singapore Subsidiary, TVS Motor (Singapore) Pte Ltd.
more recommended stories
Toyota Kirloskar Motor Croses 1,00,000 Innova HyCross Units SoldKOCHI:Toyota Kirloskar Motor (TKM) today celebrated.
Mahindra Teases Sketches of BE 6e & XEV 9eMUMBAI:Mahindra has unveiled teaser sketches of.
Tata Motors’ CSR Initiatives Transform 1 Million Lives in FY24KOCHI:Tata Motors, India’s leading automobile company,.
Vehicle Worship in Grand Theft Auto: Art and Ritual Across BordersKOCHI:For those who grew up playing.
CARS24 Steps Up Child Safety on the RoadGURUGRAM:In a country where nearly 60,000.
Volkswagen Virtus Records its Highest-ever Monthly Sales in October 2024MUMBAI:Volkswagen Passenger Cars India today announced,.
Honda Cars India Releases Teaser Image for 3rd Generation Honda AmazeNEW DELHI:Honda Cars India Ltd, leading.
TVS Motor Company Registers Highest Ever Monthly SalesBENGALURU:TVS Motor Company recorded monthly sales.
Toyota Kirloskar Motor Continues to Post Record GrowthKOCHI:Toyota Kirloskar Motor (TKM) today reported.
HCIL Expands its Campaign for Preventive Replacement of Fuel PumpNEW DELHI:Honda Cars India Ltd (HCIL).