Thomas Cook India goes Local to Catalyse Demand

MUMBAI:
Following an overwhelming response to its Grand India Holiday Sale 2018, Thomas Cook India launched its weekend special- the ‘Grand Holiday Carnival’- to capture high potential catchment areas across its prime source markets in India. The Grand Holiday Carnival aims to bring attractive and affordable holidays to Indians, thereby giving them a further impetus to travel.
Thomas Cook’s Grand India Holiday Sale had resulted in a strong growth of 40-45% for its leisure segment. Hence, to maximize on the latent demand and build momentum, the Company plans to go local, with a unique concept of its Grand Holiday Carnival, right at its consumers’ doorstep. Thomas Cook India has strategically selected weekends for this initiative- to drive the entire family to its Grand Holiday Carnival- meet with its holiday experts, benefit from attractive spot offers and book their holidays.
The launch of the Grand India Carnival has been smartly timed to coincide with India’s crucial booking window for the upcoming summer vacations. This phase of this unique customer outreach programme (March 25, 2018) covered 6 key cities – Mumbai, Pune, Chennai, Hyderabad, Bangalore & Kochi.
On offer are great deals and special discounts across domestic and international holidays with discounts of up to Rs. 40,000 on Thomas Cook India’s holiday packages with an added incentive of a ‘child travels free’ offer on select international tours—available only at its Grand Holiday Carnival venues.
Rajeev Kale, President &a Country Head – Holidays, MICE, Visa & Passport Services said, “In a focused initiative to target high potential catchment localities across key metros/ sub metros, we plan to go local with our unique Grand Holiday Carnivals – positioned right at our customers’ doorstep. The attractive spot-offers and special discounts are intended to drive demand in this the crucial booking window for the upcoming holiday season.
He added, “This is a great opportunity for value seeking Indian travellers: great holiday offers and the assistance of our holiday experts stationed at the venue.”