KOCHI:
With a continuous focus on the southern region, Tata Motors, exhibited a strong growth of 106%, 156% and 181% for the month of October’18 in Ernakulum, Kannur and Kottayam respectively, as against an industry growth of 13% across the cities in the same period.
In addition to the same, the Company also secured a growth of 78% in its sales in Kerala. Commenting on the sales data, SN Barman, Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said – “We have ramped up our sales and service efforts across all regions and are delighted with the results. Kerala accounts for 7% of overall automobile sales in India and has always been an important market for us. Teams across the region have worked closely with our channel partners to ensure an engaging customer experience across all our touchpoints. All our efforts have resulted in the increase in our overall market share and sales volumes. This has been further validated by a strong offtake growth of 78% YoY in Kerala, during the course of last month. As we boost our passenger vehicles portfolio continuously in the coming months, we will be committed to supporting the foreseeable demand as well as bolstering the growth in the region by widening our presence through a targeted increase in the number of sales and service touchpoints.”
Results of the continuous efforts specific to Kerala:
Demonstrating the Company’s continued impressive run in Ernakulum, Kannur and Kottayam, Tata Motors’ market share grew by 3%, 3% and 5% respectively. Additionally, the Company also witnessed an increase in ranking by 4, 2 and 3 positions respectively.
Network expansion:
Currently, Tata Motors has a strong countrywide presence with over 750 outlets, and it further plans to expand its network with 50 more outlets in FY19. In Kerala, the Company operates a total of over 40 sales outlets and almost 30 service touchpoints alongside a presence of almost 10 dealers in the region.
Going forth, the Company plans to expand its network to 2000 outlets in the next five years and create more opportunities to service its customers, which includes executing new systems, forming new service models, target niche segments through Mobile Service concepts, and even virtual dealerships across remote areas of India.
