Skoda Auto India Expand its Footprint in Kerala

KOCHI:
Škoda Auto India unveiled its new dealership facility in Ernakulam, in association with EVM Motors & Vehicles Pvt Ltd. Built in line with the new Corporate Identity and Design (CICD) of the Czech marque, the state-of-the-art sales and service touchpoint was inaugurated by Zac Hollis, Brand Director, Škoda Auto India and Sabu Johny, Dealer Principal, EVM Motors & Vehicle.

Under the ‘INDIA 2.0’ project, Škoda Auto India will increase its dealer network to 200 touchpoints, across 150 cities, in India over the next three years. With the inauguration of its new dealership facility in Ernakulam, Škoda Auto aims to further strengthen its position in Kerala and push forward its campaign of establishing a strong foothold in the southern markets of our nation.

The showroom is strategically located in Choornikkara, Aluva and sprawls over an area of 3390 sq. ft. accommodates seven cars on display. The new design is refreshing, younger and more dynamic, reflecting the brand’s ‘Simply Clever’ philosophy. The dealership is manned by more than 50 trained personnel. A dedicated service outlet is located in South Kalamassery and is spread across 53,350 sq. ft area, with 24 mechanical and body shop bays. EVM Motors & Vehicles can service approx. 6,000 Škoda vehicles per annum.

Commenting on the inauguration of the new facility, Zac Hollis, Brand Director, Škoda Auto India. said, “Škoda Auto India is fully focused to strengthen its presence in the southern markets of India. The new dealership promises to provide a world-class sales and service experience to our evolving customer base in the state of Kerala. Our focus on evolving markets like Kerala is going to play an important role in our future growth strategy under the India 2.0 Project.

We are confident that our partnership with EVM Motors & Vehicles will play an important role, in scaling up the brand, by offering our patrons an utmost Peace of Mind.”

Sabu Johny, Dealer Principal, EVM Motors & Vehicles Pvt. Ltd. said, “We are delighted to partner with Škoda Auto India to introduce our newly designed dealership facility. The state-of-the-art sales infrastructure and optimized business processes will enable us to deliver an unmatched sales experience. The advancement of ŠKODA makes us more confident and committed to our valued customers.”

Modern Dealership Facilities with Streamlined Business Processes
Škoda Auto India has revamped its entire dealer network with the highest priority given to functionality, clear orientation, and transparency, as per the new Corporate Identity and Design (CICD). The Czech brand has invested over INR 1,200 million, along with its dealer partners, in the largest rebranding campaign in its history in India.

In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes, it is an aim to enhance the overall customer experience. The new dealership design architectural concept reflects ŠKODA’s philosophy expressed in the slogan: “Simply Clever”.

Innovative Customer Service Initiatives
It also launched the Škoda Shield Plus, a segment first initiative, to ensure six years of hassle-free ownership experience. The offering incorporates Motor Insurance, 24 x 7 Road Side Assistance, and an Extended Warranty, and is available across the Škoda Auto portfolio: Rapid, Octavia, Superb, and Kodiaq, ensuring the utmost peace of mind to all the loyal patrons.

In the recently concluded Delhi Auto Expo 2020, Škoda Auto India unveiled the Škoda Vision in concept, which will be built in India exclusively for the Indian car buyers. The company also showcased the Rapid 1.0 lt TSI, Karoq, Superb FL and Kodiaq TSI to reiterate its commitment to the Indian market. Additionally, the much anticipated Octavia vRS was launched at the mega event with a price tag of INR 36 lakh (ex-showroom).