MUMBAI:
Country’s largest lender State Bank of India (SBI) continues to empower its farmer customers by offering them technology backed agricultural solutions with YONO Krishi.
The recently launched platform that caters to all the requirements of farmers –from sowing to harvesting and then selling – has been receiving significant traction from the farmers. In the current unprecedented times due to the COVID-19 pandemic, SBI is set to make lives easier for its farmer customers by introducing the KCC Review option on YONO Krishi. With this added feature, farmers will no longer need to travel the distance to visit the bank branch to apply for a revision in their KCC limit. KCC Review option on YONO Krishi will help farmers apply for the same in just 4 clicks from the comfort of their homes without any paperwork.
Recognizing the fact that not all farmers may have access to smartphones, SBI has also streamlined the KCC review process at its branches. KCC Review on YONO Krishi is expected to benefit more than 75 lakh farmers having KCC accounts with SBI. The feature of paperless KCC review will not only help farmers save costs and effort involved in applying for revision of the KCC limit, but also make the process quicker for them especially during the harvesting season.
Rajnish Kumar, Chairman, SBI said, “Introduction of YONO KCC Review on YONO Krishi is SBI’s yet another initiative to make our farmer customers, future-ready by offering them constant digital innovations pertaining to their agricultural needs. This new feature has been added keeping in mind millions of our valuable farmer customers’ convenience and safety. We believe that they will now be experiencing hassle-free application process for their KCC limit revision. With a Digital-First approach, it is SBI’s continuous endeavor to provide innovative digital banking solutions to all our diverse set of customers across the country.”
Apart from KCC Review, the multi-lingual YONO Krishi platform – which is bringing-in technology to farmers in more than 10 vernacular languages – is offering services such as YONO Khata, YONO Bachat, YONO Mitra and YONO Mandi to its farmer customers. These unique offerings facilitate farmers with Agri loan products, an online marketplace to buy and rent agricultural inputs and equipment, customized farming advisory, investment, and crop insurance products, instant agri gold loan, upgrade to scientific farming practices, and much more.
With YONO Krishi, SBI has opened the doors of digital agriculture to farmers. In just one year of its launch, YONO Krishi has disbursed more than 14 lakh Agri Gold loans and has seen more than 15 lakh clicks on YONO Mandi and YONO Mitra YONO itself has grown by leaps and bounds over the last two and a half years since its launch. It has seen more than 58 million downloads with over 26 million registered users. YONO has partnered with over 80 e-commerce players in more than 20 categories. The bank’s flagship banking and lifestyle platform – YONO is also tasting success in international markets such as the UK and Mauritius.
