Renault India Launches the New Renault KWID 1.0 SCe in Kerala

KOCHI:
Renault India, one of the fastest growing automotive brands in India,launched the brand new KWID 1.0L SCe in Kerala today. The KWID 1.0 L which comes with a power-packed Super Control Efficiency engine (SCe) will offer a more powerful option to customers looking to purchase cars in the compact hatchback segment. KWID 1.0L SCe is launched at an affordable introductory price of Rs. 398,348.
Celebrating the launch, Renault India had also created a once in a life time opportunity for the Renault car owners to meet with south superstar Dulquer Salmaan. The opportunity was culmination of a month long mega-carnival that Renault had initiated on the auspicious occasion of Onam. As part of the unique carnival, customers who booked the Renault KWID (both 0.8L and the newly launched 1.0L SCe) before Onam were assured delivery on the festive day of Onam. More than 3500 bookings have been received by Renault during the carnival and 400 KWID cars were delivered on the festive day.
What’s more exciting was almost 55 lucky customers along with their families got a chance to meet Dulquer
Salmaan. Customers who had booked the KWID cars during the festive period and were selected via lucky draw
that was held across all 11 Renault dealerships in Kerala.
Known for its ingenuous products and service excellence, this is yet another one of its kind customer-oriented initiative by Renault India.
Speaking on the unique campaign for the launch of the new KWID 1.0L SCe, Rafael Treguer, Vice-President, Sales and Marketing, Renault India said, &;Kerala continues to be an important market for Renault. On the auspicious occasion of Onam, we are delighted to be a part of the celebrations with our customers. With more than 3500 bookings during this festive period in Kerala, Renault KWID has revolutionised the compact hatchback segment in India. At Renault, we are committed to continuous innovation and we are happy to launch the Renault KWID 1.0L
SCe in Kerala today. We would also like to thank Dulquer Salmaan for supporting us and adding more excitement, making this a truly memorable event.
Renault KWID has generated unprecedented success in its category and has won the hearts of customers’ and automotive experts alike. Renault is committed to continuous innovation. With the launch of KWID 1.0L SCe, Renault looks forward to welcoming more customers into the Renault family as it endeavors to aggressively build its presence in India.
Speaking on the mega campaign especially curated for the launch of the new KWID 1.0L SCe, Dulquer Salmaan said, “It is indeed a privilege and a matter of pride for me.
To be associated with an automobile brand with over 118 years of legacy. A brand that has been a hallmark of master craftsmanship of world-class vehicles. I am extremely excited to be a part of this mega campaign to launch the new KWID 1.0 L SCe with powerful driving dynamics to Live for more excitement and vivacity.”
Redefining the conventional notions of the 1 litre segment in India, the KWID 1.0L SCe sets new benchmarks in length, power to weight ratio, boot space, ground clearance and technology. The KWID 1.0L SCe has been built solid and crafted carefully, taking the feature rich KWID to all new heights of excellence and vivacity.
KWID 1.0L SCe will add greater diversity to the range, taking forward the positioning of KWID as a car that enables customers’ to ‘Live For More’ excitement. The brand new 1.0L SCe engine is optimally designed to provide with the best-in- class performance and. The 4 valves per cylinder of the Double Over Head Camshaft (DOHC) layout ensures low pressure drop and super- efficient valve lift for a higher air filling; thus allowing the engin
e to make usable power at low end, mid-range and high-end rev bands. This high technology engine offers excellent drivability,
be it slick city streets or on the highway.
This racier avatar also comes with Pro-Sense seat belts, 1.0L SCe Designer Decals and two- tone gloss grey ORVMs, new Speed –Sport designer graphics on the doors, enhancing its style quotient and attitude.
Safety is of paramount importance for Renault and all its products meet and exceed the requisite safety standards set by the Indian regulatory authorities. Apart from several active and passive safety equipment, Renault KWID already comes with the option of the driver airbag. Taking safety to the next level, the KWID 1.0L SCe offers first-in- class pro-sense seat belt pretensioners with load limiters, an important safety feature that is usually offered in upper segment cars.