RCPL accelerates towards a ‘Total Beverage and Consumer Products Company’

BENGALURU: Reliance Consumer Products Limited (RCPL) today announced the launch of RasKik Gluco Energy, an energy boosting and re-hydrating beverage designed for the hardworking Indian. Packed with the goodness of electrolytes, glucose and real lemon juice this refreshing drink is available at an honest price of Rs. 10 per single-serve SKU. With the introduction of RasKik Gluco Energy, RCPL is making a category defining entry into the re-hydration segment, transforming the way India stays refreshed.

With the introduction of RasKik as a master brand for Juices and functional beverage offerings, RCPL is also positioning itself as a ‘total beverage and consumer products company’ dedicated to creating consumer-focused products that resonate with the everyday needs of the Indian consumer. Committed to offering products that combine global standards with deep local insight RasKik is now uniquely positioned to provide a variety of accessible and great quality fruit-based drinks, juices and functional beverages. RasKik currently offers Mango, Apple, Mixed Fruit, Coconut Water & Nimbu Pani variants and will expand the portfolio inspired by Indian regional fruit variety and taste preferences.

“As a company, we are deeply rooted in Indian traditions and are reinventing Indian consumer heritage through our brands and RasKik Gluco Energy brings back the same goodness of traditional re-hydration that our mothers have been providing since our childhood, whether it was during or after games or as a carry on to beat the heat. RasKik Gluco Energy is not just a drink, it is more than just hydration – it’s about revitalizing and energizing the Indian consumer to take on the challenges of the day combined with hygiene, quality and the convenience of a ready to drink offerings in line with the needs of the Indian consumer,” said Ketan Mody, Chief Operating Officer, Reliance Consumer Products Limited.

“As we expand our portfolio in our journey to become a ‘total beverage and consumer products company’ and include a diverse range of offerings, Gluco Energy represents our deep understanding of the Indian consumer’s needs and our commitment to be an integral part of their daily lives and every moment,” Ketan further added.

RasKik Gluco Energy will also be made available soon in a home consumption pack of 750 ml.