Pringle Homeware to Invest INR 100 cr in Kitchen Appliance Market

NEW DELHI:
Pringle Homeware Pvt. Ltd., one of the leading manufacturers and distributors of kitchenware today announced its investment of INR 100 Cr in the Indian Kitchen Appliance Market.  The investment is focused towards Market Penetration, New Product Development, Research & Innovation including new Technology, Brand Promotion & Expansion.
The Company plans to set up a manufacturing facility in Kundli, Haryana so as to enhance its production capacity & meet the increasing demand of its consumers. The facility will further boast of state of art technology customized towards delivering products which are ingenious to Indian Market. With the growth in infrastructure,
Pringle is focused to launch more state-of- the-art appliances for the cooking enthusiasts.
Commenting on the occasion, Ajay Singhania, Director Pringle Homeware said: “Pringle addresses the needs of consumers through a wide range of kitchen appliances at affordable prices complementing their lifestyle. The confidence reposed in us by our loyal customers is a testimony to our success. This investment will enhance our operations and help expand the brand’s footprint across India.”
“Within the next few years, we would like to be among the leading players in India. By 2020, we should be known as ingenuous kitchen solutions provider through our smart cooking appliances for the Indian kitchen,” added Singhania.
Pringle is one of the dominant players in quality cooking appliances which provide excellent value to customers. The innovative styling and functioning features of its products has seen a significant rise in its consumer base, with recent launches of niche products, and plans to set up excellent production infrastructure across the country, the brand is all set to revolutionize the cooking experience.