Pine Labs Partners with Federal Bank to Enable Credit Card EMIs

KOCHI:
Leading merchant commerce platform, Pine Labs today announced the extension of its existing partnership with Federal Bank Limited, one of India’s leading Private Sector Banks. Under this new arrangement, Credit Card holders of Federal Bank will now be able to avail the benefits of Pay Later at any merchant store pan India powered by Pine Labs PoS terminals. Bank’s credit card customers can convert their regular in-store purchase into equated monthly instalments (EMIs) in just a few seconds.

“This is not the first time that we have partnered with Federal Bank. Our relationship has grown over the years. In 2019, we announced the activation of debit card EMIs on our PoS terminals for Federal Bank customers and today we are elated to extend the offering to the credit card holders of this reputed Bank. With over 30 acquirers and issuers on a single Pine Labs PoS terminal, we are providing an unmatched experience to our merchant partners who can sell more and sell often to their customers through the Pay Later EMI proposition,” said Mayur Mulani, Business Leader, Pay Later, Pine Labs.

As a welcome offer, the Bank will be extending a 5% cash back up to Rs 2000 on a minimum transaction of Rs 5000 to their customers between 1st June and 15th June 2022. This offer will be applicable at select merchant outlets such as Lulu, OXYGEN, QRS, Bismi, MyG, Reliance digital, Croma and Vijay sales in Bangalore and Kerala.

Shalini Warrier, Executive Director at Federal Bank, commenting on the partnership said “We are delighted to announce this tie-up with Pine Labs. This would hugely benefit our Credit Card holders, providing them a seamless shopping experience without having to worry about making upfront payments.”

Pine Labs has over 250,000 merchant relationships in more than 6,000 cities. With over 150 leading Pay Later brand partners, the company has strengthened its Pay Later ecosystem over the years and is also scaling this win-win Pay Later proposition for merchants and shoppers to Southeast Asia.