Moods Condom Launches Unique Online Backwaters Contest

THIRUVANANTHAPURAM:
Coinciding with the Valentine’s Day, India’s super brand Moods Condoms – manufactured by HLL Lifecare Limited (HLL) has launched a unique two-month-long “#MoodsOnWaves contest” at the national level and the winners will be offered a free stay in Kerala’s famed houseboats.
HLL CMD RP Khandelwal digitally launched the contest at a function held at the HLL office at Poojapura today.
The online #MoodsOnWaves contest will be open for 60 days till 14 April 2017. The names of winners will be announced on May 1 and they can avail their prize as per their convenience within three months (May-July).
The winners -10 selected couples (Indian nationals) from across the country – will be offered 2 Days and 1 Night, fully free stay in the luxurious houseboats, locally known as ‘Kettuvallams’, cruising through the backwaters in Alappuzha, Kerala.
R.P. Khandelwal, CMD, HLL, said -#MoodsOnWaves is the first of its kind initiative in Indian backwaters, and it is an attempt to break the boredom that tends to creep into a relationship over time.
“Moods strengthen relationships by getting them to do things together and bringing them closer,” said Khandelwal.
“For participating in the #MoodsOnWaves contest, couples need to log on to www.moodsplanet.com, the webpage of Moods Condoms. Then, click on the link #MoodsOnWaves. A new page opens up where couples can furnish their basic details and upload their selfies. Click on submit, and that completes the procedure for participating in the contest,” said HLL Vice President (Marketing) T Rajashekhar.
A houseboat cruise in the backwaters of Vembanad Lake in Alappuzha is the predominant way to experience the Kerala Backwaters. Houseboats are extremely popular among the honeymooners as they provide their guests a serene and majestic view of the verdant green surroundings and exceptional natural beauty. MOODS has bagged the prestigious ‘Brands of Asia Award’.
The houseboats, hosting the winners, will be branded as #MoodsOnWaves. The couples will be gifted with a special edition Moods pack.
Kerala houseboats, an integral part of the vast expanse of waterways, are the mainstay of the state’s backwater tourism. The winner-couples will surely cherish the memories of their stay in the luxurious houseboats and enjoy Kerala’s backwaters which are one of the most scenic places in the world,
Alappuzha, popularly known as the ‘Venice of the East’, is a
mong the most famous destinations of Kerala backwaters and also one of the top tourist places in India.
Moods comes from the largest manufacturer of condoms – HLL Lifecare Ltd, head quartered at Trivandrum and has all the necessary quality certifications required for marketing across the globe. The company had whooping turnover of Rs 1,062 crores in 2015-16 and a profit of Rs 35 crores in the same year.
The other dignitaries at the function include HLL Director (Marketing) Babu Thomas and Director (Technical and Operations) EA Subramanian.