Milma Launches ‘Homogenised Toned Milk 525 ml’

THIRUVANANTHAPURAM:
Aiming at collection of the entire milk output from dairy farmers besides enhancing customer satisfaction and strengthening the market chain, Thiruvananthapuram Regional Cooperative Milk Producers’ Union Ltd (TRCMPU – Milma) today launched ‘Homogenised Toned Milk 525 ml,’ which is priced at Rs 25 a sachet.

Minister for Animal Husbandry, Dairy Development, and Milk Co-operatives J. Chinchurani launched the sale of the attractively packed product at a function here. Transport Minister Antony Raju presided over the function.

In her inaugural address, Chinchurani said that the government will take all necessary measures for the prosperity of dairy farmers. “In Kerala, dairy farmers are getting Rs 36 for a litre milk, which is the best procurement price in the country. Undoubtedly, Milma is the most reliable brand in the state as it has been supplying quality milk and milk products to its consumers for many years,” she said.

Assuring that the government will provide all support to Milma to find new markets for its products, the Minister said that ‘Shop on Wheels’ project will be implemented in major KSRTC bus stations across all districts to sell Milma products.”

Raju said that more buses will be made available to Milma in KSRTC bus stations for setting up ‘Shop on Wheels’.

On the occasion, Chinchurani felicitated Leelamma Mathew from Adoor, who has successfully made a wide array of products from emptied Milma sachets, showing how well they could be repurposed instead of throwing around.

N. Bhasurangan, Convenor, Administrative Committee, TRCMPU, welcomed the gathering.

C. Sujaya Kumar, Joint Director, Dairy Development Department; R Suresh Kumar, Managing Director, TRCMPU; Members VS Padmakumar; and KR Mohanan Pillai were also present.

For the last 40 decades, Kerala Co-operative Milk Marketing Federation (KCMMF) has been supplying high quality milk and milk products to its consumers. Currently, TRCMPU is collecting around four lakh litre milk per day through 1,150 dairy cooperative societies and selling around five lakh litre milk daily through 8,000 retail agents.