Mahindra Launches Jeeto Minivan to Redefine Last Mile Transportation

KOCHI:
Mahindra & Mahindra Ltd., a part of the US $19 billion Mahindra Group, today announced the launch of the Jeeto Minivan, its stylish and comfortable passenger carrier developed on the successful Jeeto platform, in Kochi. The Jeeto Minivan is best suited for urban and semi urban modes of transportation and will cater to last mile connectivity, contract and stage carriage use for tour / travel purposes and intra-city people movement. Competitively priced, the Jeeto Minivan starts at Rs. 3.43 lac (ex-showroom Ernakulam for BSIV diesel variant) and will be available in two body forms, namely hard top and semi hard top and 3 fuel variants, including diesel, petrol and CNG.
The Jeeto Minivan is powered by m_Dura, a Direct Injection (DI) and BSIV emission compliant engine from the Mahindra stable. Designed for superior performance with a class leading power of 11.9 kW (16 HP) and torque of 38 Nm, the Jeeto Minivan is well suited for all kinds of terrain. It has the ability to do more trips and delivers best-in-class fuel efficiency of 26 km/l.* Further, the Jeeto Minivan, with its lower maintenance cost, fatigue free car-like drive-ability, spacious cabin and well-cushioned seating for best-in-class comfort and distinctive exterior styling, offers a superior value proposition over its competitors.
Speaking on the launch of the Jeeto Minivan, Veejay Ram Nakra, Senior Vice President – Sales & Marketing, Automotive Sector, Mahindra & Mahindra Ltd. said, “The popular Jeeto brand has already set new benchmarks in innovation, performance, safety and comfort and the launch of the Jeeto Minivan will further extend this platform for last mile passenger transportation. At Mahindra, we have identified specific need gaps amongst customers and I am sure that the Jeeto Minivan will provide a more efficient, safe and comfortable mode of transportation. In fact, this new product presents an ideal option for 3 wheeler customers to upgrade their vehicles, as we enable them to Rise by driving positive change in their lives.”
The Jeeto platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories. It delivers a superior value proposition with its existing and popular Jeeto Minitruck and the newly introduced Jeeto Minivan. In its endeavour to upgrade 3 wheeler customers to the Jeeto Minivan, the company has introduced attractive exchange and finance schemes with significantly low down payment options and a longer tenure for affordable EMIs.
The Jeeto Mini Van comes with a class-leading warranty of 2 years/40,000 kms (whichever is earlier) and customers can choose from three attractive colours, includingSunrise Red, Ultramarine Blue and Diamond White. It will be launched in a phased manner. In phase one, the semi hard top diesel variant of the Jeeto Minivan will be launched. Over the next couple of months, the Jeeto Minivan range will be completed with the launch of the hard top CNG and diesel variants and the semi hard top CNG and petrol variants.
Key Features of the Jeeto Mini Van
Stylish & Distinctive Looks
Jeeto sports a distinctive and contemporary exterior with an impressive front grille that lends it a distinguished look. Also, bringing in a touch of exclusivity are the dual tone interiors and a contemporary dashboard and instrument cluster. The Jeeto Minivan will be available in three attractive colours, namely Sunrise Red, Ultramarine Blue and Diamond White
Car like Comfort & Convenience
The Jeeto has many car like features, including well-cushioned seating and large cabin space with better headroom and legroom for greater comfort to make the journey more pleasant. The better ergonomics and car like smooth gear-shift quality further enhance the Jeeto’s fatigue free driving pleasure. The easy ingress and outgress for passengers and the lockable Glove Box also add to the convenience.
Best in Class Performance
The Jeeto Minivan is technically designed to meet the exacting requirements of customers. It is powered by m_Dura, the BSIV compliant Direct Injection (DI) engine that delivers a power of 11.9 kW (16 HP) and a torque of 38 Nm. It also boasts of best-in-class pick up. Besides its superior performance, it is extremely fuel efficient and gives a mileage of 26* km/l. Equipped with superior power and torque, it leads the pack of passenger carriers in the segment, with ease of drivability, even on gradients.
Unmatched Safety & Strength
The Jeeto Minivan provides the highest level of safety in its category. The cabin has been designed to provide better safety to the driver and co-driver in the event of a crash. In addition, (ELR) seat belt systems, head restraints and bucket seats provide safety against sudden impact. The Jeeto’s unmatched safety is due to its semi forward design, strong body and superior chassis with a larger wheel base of 2250 mm for better balance.
Class leading Minivan for Urban and Semi Urban Usage
The Jeeto Minivan’s compact size and smooth steering offers easier maneuverability in narrow city lanes and by-lanes. Further, the vehicle also boasts of the best pick up in its class and acceleration for better drivability on busy city roads.
Mahindra Trust
The Jeeto Minivan comes with a class-leading warranty of 2 years/40,000 km (whichever is earlier), which offers complete peace of mind. It also sports the tough and rugged Mahindra DNA, making it suitable for all types of terrain. To add to this, the widespread Mahindra network facilitates easy repair and service.