GURGAON:
Midway into the festive season, Honda’s iconic Activa has once again cemented its leadership as India’s highest selling 2Wheeler brand in first 6 months of fiscal year 2019-20. Despite challenging market situation, such is India’s love that every minute 5 new customers are riding home on a new Activa!
In the first half of 2019-20, Honda 2Wheelers India’s iconic automatic scooter Activa continues to drive domestic two-wheeler demand. India’s No. 1 selling two-wheeler brand sales stood close to 1.4 million units (1,393,256 units) in the April to September 2019 period. The Limited Edition Activa 5G created new excitement since start of its availability in June’19 with as many as 10 new premium style additions and 2 new striking dual-colour options. Honda has more than doubled its production plan to meet the overwhelming demand from all regions.
Activa – Reactivating the Nation!
Honda launched its iconic scooter – Honda Activa in 2001 and re-activated the dying automatic scooter market. Since the very start, Activa’s superior convenience, unisex appeal coupled with product features (increased mileage, style and technology) has converted millions from pillions to riders and continues to do so even today.
It was in 2016-17 that Activa dethroned motorcycles from their 17-year reign as the new No. 1 selling two- wheeler of India for the first time. Trusted by over 22 million customers, Activa brand continues to evolve ahead of times as the most preferred choice of families for commuting in India. Such is the overwhelming trust of India that Activa sales alone contribute 14% to the domestic 2Wheeler industry! Led by Activa, Honda 2Wheelers is the undisputed market leader with 56% market share in the scooter segment.
