KOCHI:
Innovative dairy startup Green Geo Farms has come up with an online platform that delivers fresh milk, enabling producers to widen their market access while promoting eco-friendliness.
The nascent company, which is incubating under Kerala Startup Mission (KSUM), aims at an IoT-based ecosystem that supplies milk through an aggregation of high-standard farms. The online platform, www.greengeofarms.com, began delivery three months ago. Currently, it serves around 700 customers across this city in thoroughly sanitized glass-bottles.
Using glass-bottle to supply milk is in line with the mission of Green Kochi that strives to avoid plastic pollution, according to Green Geo CEO Jithin George. The product reaches the consumers within three hours of milking.
“We give training and technological support to farmers and control mid-sized units through their custom-built farm management software,” he revealed. “The value-added service such as cold chain supply system forms the backbone of our delivering the milk.”
By following international standards, Green Geo aims at more customers through its error-free deliveries by implementing Six Sigma and similar management principles. “We started operations in October. Today, 90 per cent of our customers are through monthly subscriptions,” the CEO revealed.
The company also gives dairy farmers more incentives while purchasing the milk. “Our mobile application is currently available in the Play Store as Green Geo Farms,” he added.
Green Geo’s software team is also working towards improving its mobile app to deliver other local produces such as egg and honey, George said. “We are expanding the market through franchisees to create a delivery hub in every five-km radius,’’ he added.
KSUM, as a 2006-founded nodal agency of the Kerala government for entrepreneurship development and incubation activities in the state, establishes and manages technology business incubators and accelerators to promote tech-based ventures by creating the infrastructure and environment.
