Kerala Selected as “Place to visit in 2016-17”

THIRUVANANTHAPURAM:
Global visitors have selected Kerala as the “Place to visit in 2016-17” through mytourreview.com, a leading online review platform for appraising global tour operators.
The website will now promote God’s Own Country among global tour operators and travellers.
Kerala Tourism Director U V Jose said God’s own Country is a destination that has always benefitted from positive word of mouth reviews from international travellers. “Online platforms are an influential and fair tool that tourists have used to spread the good word about Kerala, which has again come on top as a must visit destination.”
The website was launched to tie in with World Tourism Day (September 27) in 2015. Devised to review international tour operators, and also taxi drivers and tour guides, and help build quality in the business, the site offers a first of its kind online representation for these services in the travel industry. It now has 500 global operators registered on its portal, and has so far received 300 reviews in a short span of less than a year. More than 80 per cent of the traveller reviews were on Kerala-based tour operators, which prompted them to pick the state for the campaign.
“Mytourreview.com is top of Google search for ‘tour operators’ purely through the traffic it has generated. The credit goes to Kerala for being the most reviewed spot,” said  Anish Kumar, CEO of tour-operating company The Travel Planners. “We hope that this new honour for Kerala will continue to drive it as one of the most popular sites to visit internationally.”