KOCHI:
Idea Cellular, India’s fastest growing telecom operator, announced the expansion of its hi-speed 4G LTE service to over 90 more towns of Kerala circle, taking the total tally to over 100.
Covering 53% of the total population in the region, across all 14 districts, the company has increased its presence exponentially within a short span of time. In 45 out these over 100 towns, Idea has also become 
In addition to the major towns of Ernakulam, Thiruvananthapuram, Thrissur, Kozhikode and Malappuram
that were launched earlier, Idea’s world class 4G LTE service is now available in every major town across the 14 districts of Kerala. Built on a strong foundation of a total 2,500 4G sites, Idea has plans to further expand its network as more and more users join the Idea 4G LTE family.
Speaking on the expansion, Vinu Verghese, Chief Operating Officer – Kerala, Idea Cellular said, “In Kerala, our 4G roll out has been at a rapid pace with 100 towns being launched in a span of just 100 days. The focus has been to reach out to our customers with world-class mobile broadband experience coupled with superior service delivery. With better consumer offers and affordable tariff plans, we aim to provide the best-in- class experience to our subscribers in Kerala.’
Idea is offering all existing customers a free-of-cost upgrade to a 4G SIM, available across all 700+ Idea showrooms in Kerala. Once upgraded, customers can also avail 1 GB of free 4G data by simply sending an SMS ‘GO4G’ to 12345. Further facilitating this transition process, Idea has launched a toll-free number 12149 that gives customers the precise location of the nearest Idea showroom via SMS.
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