NEW DELHI:
Creating a new high for scooterization in India, Honda Motorcycle and Scooter India Pvt. Ltd. today announced its scooter sales have now crossed the landmark 25 million milestone figure.
From achieving 10 million sales mark in 13 years, Honda added the additional 10 million customers in just next 3 years. Adding the next 5 million within 1 year, now Honda 2Wheelers India is the only scooter manufacturer in India to delight over 25 million customers – an industry first record!
Scooterization revived 18 years ago across the country, when Honda launched the iconic Activa in the dying scooter segment. Accelerating the segment contribution from just 10% in 2001 to the current 32% in 2018, the performance and reliability of Honda scooters paved way for scooterization in Indian 2Wheeler market.
Keeping up with the evolving customer expectations, Honda expanded its scooter portfolio with industry leading specifications & advanced features. Strengthening its undisputed leadership, Honda has the largest scooter portfolio in the industry ranging from rural-utilitarian Cliq to India’s top-selling Activa to the premium 125cc range including Activa 125 & GRAZIA. Now Honda is No.1 scooter selling two-wheeler brand of India with dominant 57% market share as every 2 nd scooter sold in India is a Honda.
Celebrating this remarkable achievement, Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “From activating the scooter market to becoming the largest selling 2Wheeler in the country, Honda Activa transformed the way Indians ride. We thank our valued 25 million Honda scooter customers for trusting in the brand & making us the first choice of India. Honda remains committed to bring the Joy of Riding to our customers by meeting their ever-growing & evolving demand with the core strength of advanced technology & innovation. Over the years, love and trust of customers for Honda scooters keeps growing & taking this motivation ahead, Honda firmly aims to lead the next wave of scooterization which has already started in Tier-II and tier-III towns.”
As the market leader, Honda has led the industry with technological innovations, advanced features & irresistible unisex styling with daily comfort & convenience.
Scooterization continues to grow in India
With the South-East Asian countries having scooter contribution up to 70-80%, India is fast accepting scooterization. In progressive states of India, Honda is already leading the wave with scooters accounting for over 60% contribution in Chandigarh, Goa, Kerala, northeastern states like Arunachal Pradesh, Mizoram, Manipur & Nagaland and over 55% in Himachal Pradesh. Even in the motorcycle dominant states, scooters are further gaining acceptance and growing in total two-wheeler sales on yearly basis.
