Honda 2Wheelers India Brings Immersive Digital Experience for its Customers

GURUGRAM:
Prioritizing safety & contactless engagement while strengthening its digital interface with customers, Honda 2Wheelers India today launched the Honda BigWing Virtual Showroom. The virtual reality powered platform will enable customers to experience the spirit of fun & adventure that comes with Honda BigWing – Honda’s exclusive premium motorcycle business, virtually.

Further amplifying Honda’s philosophy of ‘Joy of Buying’ for its customers, the platform will allow customers to experience the complete fun motorcycle line-up, riding gear and accessories in granular detail while sitting in the comforts of their home. Currently featuring Honda’s much-revered H’ness CB350 in all its avatars, the platform will soon update to the entire range of premium models.

Elaborating on Honda’s focus on elevating customer experience, Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “With the launch of our virtual showroom, we aim to bring our product offerings closer to the customers while keeping in mind their safety and convenience. Balancing the unique expectations of our customers, today digital technology has enabled us marketers to cater to their ever-evolving needs. The virtual interface that offers our premium motorcycle range under Honda BigWing will surely delight our customers.”

The virtual showroom, which promises an experience akin to in-store buying, offers interactive features like 360 0 view of both the product & virtual space and virtual chat support etc. Based on customers’ location, they can choose their preferred dealership location along with other choice preferences to customize their favorite Honda 2Wheeler.

With all India Bigwing network integration, the platform will offer the ease of online booking, apparel & merchandise section offering wide range of protective gear including Helmets and jackets, an elegant ‘CB Corner’ showcasing Honda’s iconic CB legacy and an exclusive ‘MotoGP Wall’ displaying Honda’s achievement milestones over the years.