HERSHEY’s Strengthens its Premium Chocolate Portfolio with Launch of Distinctive Hershey’s Exotic Dark

MUMBAI:
Hershey India Pvt Ltd, a part of The Hershey Company, a leading global snacking company and the largest producer of quality chocolates in North America, has further strengthened its portfolio of Hershey’s premium chocolates with the launch of the distinctive Hershey’s Exotic Dark chocolates. Based on the erstwhile and much-loved Brookside Dark Chocolates, consumers across the country can now experience the same exotic, indulgent taste under the Hershey’s brand name – HERSHEY’S EXOTIC DARK.

BROOKSIDE dark chocolate was loved by millions of consumers in India. Over the last three months, a breakthrough packaging innovation hand-held Brookside’s highly loyal consumers through the transition journey to being introduced as a Hershey’s brand. They were delighted to know that HERSHEY’S EXOTIC DARK will have same unique combination of dark cocoa rich chocolate and exotic fruit flavors like Blueberry & Acai, Raspberry & Goji and Pomegranate.

Commenting on the transition, Hershey India Managing Director, Herjit Bhalla said, “Over the years, HERSHEY’s has built a strong chocolate equity in India, with leading positions across multiple categories like Chocolate Syrups, Chocolate Spreads, Milkshake and Cocoa Powder. Earlier this year, we also nationally rolled out our iconic global chocolate brands, like Hershey’s Kisses and Hershey’s Bar. The launch of HERSHEY’S EXOTIC DARK marks yet another significant step in strengthening our
presence in the growing premium chocolate category.”

Sarosh Shetty, Marketing Director, Hershey India said, “We are glad to introduce HERSHEY’S EXOTIC DARK for the increasingly discerning premium chocolate consumer in India. HERSHEY’S EXOTIC DARK offers a truly unique chocolate experience, with its extraordinary combination of dark cocoa rich chocolate and exotic fruit flavors like Blueberry & Acai, Raspberry & Goji and Pomegranate, in an interesting new product form.”

The new HERSHEY’S EXOTIC DARK will be available through modern trade, large general trade and e- commerce channels and will be priced at Rs.55 and 155 for 33.3g and 100g pack respectively. The Hershey Company brings more than 125 years of global chocolate expertise to its range of chocolates in India. Today, it is a Fortune 500 company with world-class manufacturing and innovation capabilities to deliver great tasting chocolates. HERSHEY’S chocolates are loved around the world and the brand sells a range of confectionery and snacking products in approximately 85 countries.