Hershey India Strengthens its Presence in Chocolate Spreads Category

MUMBAI:
Hershey India Pvt Ltd., a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has expanded its portfolio of breakfast offerings with the launch of its ‘Crunchy Cookie’ Chocolate Spread.

Breakfast is the most important meal of the day. But it is a frequently skipped meal, particularly among young adults. Hershey India’s new crunchy spread, combining the indulgence of creamy chocolate spread and crunchy cookies, will not only make breakfast indulgent and something which the chocolate lovers look forward to.

The new product aims to expand the company’s reach to Millennials and Gen Z audiences, who are seeking multi-sensorial options to turn breakfast into the day’s favorite meal.  Hershey India has also recently launched a commercial, #TwoGoodTogether, starring Aisha Ahmed and Yashaswini, a prominent Gen-Z couple who bring out the best in each other. Similarly, Hershey’s new creamy cocoa spreads and crispy cookies combine to provide consumers with a multi- sensory experience that combines the best of both worlds.

Hershey’s has established a strong presence in India. It is a brand that urges consumers to ‘Indulge in Togetherness’, reflecting the role food plays in Indian culture in bringing people together. The company’s strategic intent is to drive future growth by building a strong portfolio of offerings that spans different snacking categories. Hershey’s Crunchy Cookie Chocolate Spread will be an extension to the existing Hershey’s Chocolate spread, available in variants including Cocoa with Almond and Cocoa.

Commenting on the launch of Hershey’s Crunchy Cookie Chocolate Spreads, Ankit Desai, Marketing Director at Hershey India said, “Being one of the leading premium chocolate brands in the market, Hershey India is willing to experiment with the evolving needs of our consumers. We’re celebrating togetherness with the launch of our new Hershey’s Crunchy Cookie Chocolate Spread, which combines the richness of creamy cocoa and crispy cookies. Hershey strives to keep consumer trends and demands at the forefront of its product development, resulting in innovative, relevant, and differentiated offerings.”