Helios Luxe Announces the India Debut of Auguste Reymond

KOCHI:
Helios Luxe by Titan Company Ltd. continues to strengthen its position in India’s accessible luxury watch space and plans to more than double up its market share (20%) by achieving a turnover to 2000 Cr over the next 3 years. In this journey and way forward, Helios luxe is proud to announce the India debut and exclusive partnership of Auguste Reymond, an independent Swiss legacy watchmaker established in 1898. The launch reinforces Helios Luxe’s role as a destination for celebrating independent, authentic, globally storied, heritage-led brands and high-horology discovery – in addition to presenting the popular and established.

Helios Luxe aims to reach 100 boutiques over the next 5 years and Auguste Reymond will be an integral part of this journey. Making its first official entry into India with exclusive collaboration with Helios Luxe, Auguste Reymond brings handcrafted, hand-assembled, individually numbered timepieces, shaped by 127 years of watchmaking heritage. Leading the introduction is the hero model Origin Lunar, featuring intricate lunar-surface engraving and a stunning bezel infused with Super-LumiNova, creating a vivid glow. The timepieces are powered by the iconic hand-wound UNITAS calibre, reinforcing the brand’s commitment to enduring mechanical watchmaking.

India has witnessed a growing appetite for fine, global watchmaking, driven by rising affluence, deeper appreciation for heritage, and an increasing inclination towards authentic, story-led time pieces that truly reflect who they are. Helios Luxe is designed for this evolving consumer – sitting at the intersection of aesthetics, high horology, and worth. The collection is curated to appeal equally to seasoned collectors and individuals trying to collect timepieces that is an extension of their own identities.

Speaking on the launch, Rahul Shukla, Vice President, Chief Sales & marketing Officer, Watches Division, Titan Company Ltd., said, “We are delighted to introduce Auguste Reymond to India exclusively through Helios Luxe. Consumers today are increasingly seeking authenticity, craftsmanship, and meaningful stories behind what they wear – moving beyond familiarity to originality and depth. Helios Luxe is built as a destination for this kind of discovery in accessible luxury space.”

Sundar Klingenberg, Chief Information Officer and Deputy CEO, Auguste Reymond, said, “India marks an important milestone in our journey, and we are proud to partner with Helios Luxe. As an independent maison producing in limited quantities with close artisanal attention, we offer authentic distinction for enthusiasts who appreciate innovation, heritage, and mechanical watchmaking.”

The India launch introduces 23 timepieces across four collections – Origin, Unity, Heritage 1898, and Magellan. The core range (21 watches) is priced between ₹1.3 lakh and ₹2.5 lakh, while the two statement ORIGIN timepieces are priced at ₹4.5 lakh and ₹7.5 lakh, respectively. All watches are handcrafted, hand-assembled, and individually numbered, limited in quantity, and exclusively available in India through Helios Luxe.