KOCHI:
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, marked the beginning of the festive season. The company announced attractive consumer offers to celebrate Onam in Kerala.
Haier understands the evolving needs and preferences of the consumers and its product innovations are a testimonial of the same. Thus, boosting the consumer sentiments and adding to the enthusiasm of Onam, the brand has announced an array of attractive offers for its consumers that will be available across product categories: Televisions, Refrigerators, Microwaves, Air conditioners, Washing Machines, Deep Freezers and Water Heaters. Beginning the festive fervor, the consumers will witness a shopping fiesta acrossKerala while purchasing Haier products across a wide range throughout Onam duration.
Adding greater joy to the celebrations of Onam, Haier will be offering industry leading warranty options across its range of products – 3 years warranty on its televisions (32” and above), lifetime warranty on select models of washing machines and extensive options on select range of refrigerators and air conditioners. Additionally, the brand will also include exchange offers on select products helping consumers to upgrade their appliances and add new dimensions to their homes and lifestyle. Further, to enhance the shopping experience of customers and make buying more affordable, the company is giving attractive consumer finance options.
Haier has also partnered with Big Boss Malayalam (Season 1),which is being aired on Asianetas an Associate Sponsor. Through the partnership, the company aims to establish a closer connect with its consumers in Kerala market and further strengthen the top of mind recall with this association.
Eric Braganza, President, Haier Appliances India commented, “Southern India has always been a key market and one of the highest contributing regions for us in terms of growth and sales. On the occasion of Onam, we are extremely delighted to bring special offers and express our commitment towards our consumers’ goodwill and trust in us. We wish everyone a happy Onam and look forward to an excellent festive season.”
