Godrej’s U&US Home Design Studio Forays into South India

HYDERABAD:
Godrej, one of India’s largest conglomerates catering to both homes and offices as segments, in the furniture category, launched the U&US Home Design Studio at Inorbit Mall in Hyderabad, today. This is their first store in Hyderabad and in South India. U&Us is a unique concept that co-creates distinctive interior ecosystems by using patented cutting edge technology. As part of this concept, the business is also committed to empower local carpenters and designers. U&Us aims to provide job opportunities to over 100 carpenters and designers in South India.
The flagship store in Hyderabad aims to transform spaces through the power of co-creation. U&Us users collaborate with studio designers and carpenters to co-create spaces that are agile, stylish and most importantly has a touch of their own personality. A team of experienced designers present at the store will guide customers through detailed space layout, décor and furnishing, thereby offering a 360 degree solution towards home renovation.
Present at the launch, Nyrika Holkar, Executive Director of Godrej & Boyce Manufacturing Co. Ltd. said, “With design thinking and innovation at the core of our business, Interio has transformed lives through design, customer centricity and cutting-edge technology, and U&US is a prime example of it. As an organisation that firmly believes in empowering the ecosystem that we function in, U&US Home Design Studio partners with local carpenters and designer communities to organise a large segment of the unorganised market in an efficient manner thereby enhancing the value proposition to customers and creating better remunerative employment in our country.”
Commenting on the launch, Anil Mathur, COO, Interio Division said, “U&US is one of the largest disruptive business innovations where the customer is a proactive member of the design team to co-create the design for his requirement. Through this store in Hyderabad, we endeavour to offer our potential customers the ability to develop their designs within budget. He also added that, “The influx of IT firms has wooed young minds to Hyderabad and completely transformed the city resulting in rise of mixed crowd comprising of both singletons and families owning houses. This rapidly changing demography can avail expert services at the store & translate their dreams into reality.”
Manoj Rathi, AVP and Head, U&US Home Design Studio said, “We are thrilled to commence our journey from Hyderabad and firmly set foot in the South Indian market. Currently, the strategy is to have key studios in malls and smaller format studios in upcoming localities. In addition, our objective is to partner consumers and deliver predictable and unique solutions for their home interiors and furniture needs by embracing a collaborative approach.”