MUMBAI:
Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in-home, and institutional segments, launched a unique healthcare birthing bed – ‘Solace’. The Solace Bed is a unique concept that facilitates ease of movement and enables alternating between different postures during Labour, Delivery, Recovery and Postpartum (LDRP) process. With the new range, Godrej Interio is addressing the need for making birthing experience healthy for the mother and caregiver. The brand currently generates over 13% of Institutional revenue from the healthcare industry and provides furniture solutions to over 100 hospitals and healthcare institutions across the country.
According to data from the Ministry of Health and Family Welfare, quality of care is increasingly recognized as a critical aspect of the unfinished maternal and new-born health agenda, with over 40% death witnessed among new mothers and children at the time of labour and delivery. [1] The LDRP journey for the mother needs the best of medical care and support. For a smooth and safe delivery, it’s essential to ensure a less strenuous journey for both the mother and the caregiver. Addressing the concern, Interio – a reputed healthcare furniture brand has come up with a bed that aims to better the birthing procedure.
Godrej Interio’s feature-loaded Solace Bed is designed to offer comfort to the mother and hospital staff during birthing procedures. Considering the varying stages of giving birth, the bed has been designed to deliver a smooth and safe experience during childbirth. The key features include an electronically controlled backrest and height, 360° adjustable calf supports, manual & electronic CPR for emergencies and in case of power shutdown and retractable leg rest. It also comes with synchronous TR-height movement feature that brings back bed to its horizontal position after Trendelenburg. The adaptability and simplicity of the Solace bed make it a useful, affordable option for the contemporary, progressive labour suite while providing warm, comfortable, and ergonomic care in the hospital.
On the new product launch, Sameer Joshi, Vice President, Marketing (B2B), Godrej Interio said, “At Godrej Interio, it has been our mission to enrich the quality of life every day and in every way. Godrej Interio’s Healthcare business focuses on creating healthcare spaces that deliver ergonomically safe, healing experiences for the patient, family and caregiver. The newly launched Solace bed highlights our human-centric approach towards design using thoughtful design solutions for enhancing the maternity experience. Solace bed is the one-stop solution catering to all stages of the birthing process providing comfort & support to mothers and the caregivers. We take great pride in continuously innovating to uplift the quality of healthcare experience across India. Further, we plan to launch 5 new healthcare variants to our healthcare range of furniture in FY23-24 and target revenue growth of 30% in our Healthcare business.”
