MUMBAI:
Godrej Appliances, one of India’s leading manufacturers of Consumer Appliances, promises to make the festive season happier and brighter than ever.
The brand values customer aspirations and believes in offering relevant innovations, in sync with the brand philosophy of ‘SochKeBanaya Hai’. With the primary focus on premiumization, the brand is launching 40 new models across categories that they are present in, expanding its premium portfolio especially in refrigerators, washing machinesand chest freezer categories.At the onset of the 60th year of being the pioneer in the segment, the brand has curated a unique offer wherein a consumer can take home a premium Godrej Appliance by paying just INR 60 (and the remaining amount in No interest EMI), creating yet another opportunity for customer delight. Godrej Appliances targets growth of 30% basis its efforts this festive season.
As the year marks the completion of 60 years of designing thoughtful appliances, the company has lined up a string of launches in the premium segment across categories for the upcoming festive season. In the refrigerator category the brand is introducing over 32 models majorly in the frost – free and the premium direct cool segment. In washing machines, the brand has lined up over 10 models in fully automatic and higher capacity semi- automatic segments. In chest freezers it will be launching a new technology in the Indian Market which makes it a multitasking machine. The brand is also launching models in the AC and Microwave oven category.
Furthermore,curated around the 60 years completion, a one of a kind festive offer is being offered wherein a consumer can take home any premium appliance in just INR 60, with no other down payment or processing fee. It is valid from 1st October till 15th November 2018. The brand is also offering attractive finance schemes which permits the consumer to take home various models of refrigerators, washing machines, microwave oven starting @INR 999 while air conditioners and chest freezers starting @ INR 2499 only.
Moreover, with every purchase of convection microwave oven, a set of Treo Bowls worth INR 999 only, is being given free to customers. A total of 10,000 vouchers, including but not limited to saloon vouchers, meal vouchers and holiday packages, in association with various brands like Amazon, Pantaloons, Lifestyle, Tanishq and many more are up for grabs for microwave oven buyer as well. To further add a zing to this year’s celebrations, the brand is giving away VIP trolley bag on the one of a kind Godrej Edge Duo refrigerator which is India’s 1 st single door refrigerator with separate veggie drawer. The Appliances major has also introduced many attractive exchange offers on selected models abetting its consumers to upgrade to ‘brighter living’ with ease.
Commenting on the slew of product launches for the festive season, Kamal Nandi, Business Head and EVP – Godrej Appliances said, “At Godrej Appliances, we strive to deliver best-in-class solutions that are designed carefully to meet our customers’ needs and expectations. In line with 60 years of designing thoughtful appliances, we constantly innovate and evolve with the single aim of delighting our customers by means of cutting-edge products and services. With Indians aspiring for more, our new range of premium products are especially aimed at delighting our consumers, resonating with our brand philosophy of ‘SochKeBanaya Hai’. We will continue our endeavors to brighten the lives of our customers through innovations, year after year.”
Sanjeev Jain, National Sales Head, Godrej Appliances, added, "We are happy to continue the Godrej tradition of bringing joy into the lives of millions of Indians through our value-laden products and further dazzle up the festivities through our attractive offers. We are upbeat about the forthcoming festive season and expect a growth of 30% during this period. As the brand marks 60 years of thoughtful innovations, we bring to the season a unique opportunity for our consumers to take home our premium product range at INR 60 only. A basket of easy finance schemes, gifts and vouchers on the entire range is also available for our consumers to pick from. With our wide range of technologically advanced products backed with attractive offers we are confident of having a good festive season 2018.”
