GURUGRAM:
Entering the Diwali festivities with a double digit growth, Honda Motorcycle & Scooter India Pvt. Ltd. closed the month of October 2018 with sales of over 5 lac units for the fifth time this year.
October 2018 sales
Compared to 2017, Honda’s sales jumped by double digit growth of 12% from 4,66,552 units to 5,21,159 units this year. Honda’s domestic sales closed at 4,90,124 units in October 2018 compared to 4,37,548 units in October 2017. Scooter sales grew by 10% from 2,93,117 units in October 2017 to 3,22,108 units in October 2018. Overall, Honda’s exports too have grown 7% from 29,004 units last year to 31,035 units this year.
YTD April – October 2018 sales:
Crossing 40 lac unit mark in just 7 months, Honda 2Wheelers India total YTD sales grew 7% from 37,95,597 units last year to 40,44,681 units in April-October’18. Honda’s domestic two-wheeler sales increased from 35,84,045 units last year to 37,86,785 units in the same period this year. Parallely, Honda’s exports jumped significantly by 22% to cross 2.5 lac units (2,57,896) mark compared to 2,11,552 units last year.
Highlights of October 2018
Product Milestones
Crossing the 2 crores customer mark, love is growing for Honda Activa – India’s largest selling 2wheeler.
125cc best seller CB Shine motorcycle series has now crossed over 70 lakh customer base.
In just 11 months of its launch, GRAZIA sales crossed 2 lac sales mark.
Honda Joy Club
Honda launched the biggest & 100% digital loyalty program in the history of 2Wheeler industry – Honda Joy Club.
Capacity Expansion
To cater the ever growing demand, Honda 2Wheelers India announced its latest capacity expansion plans in 4 th plant at Vithalapur. With fresh investment of Rs. 630 crores, the additional 6 lac capacity is set to be operational from the year 2020.
Brand
Building the festive mood and strengthening its connect with India, Honda launched its new corporate campaign ‘Teri har udaan hamari shaan hai’.
Honda announced its association with the movie ‘2.0’ – The grandest cinematic experience of 2018.
To promote skill development, Honda tied up with NSDC to set up 10 automotive labs across India.
Honda 2Wheelers India felicitated Padma Shri Award winner & 1 st Indian woman ever to win at the Asian Paralympic Games – Deepa Malik. Honda supported her in her quest for victory.
Driving the Racing DNA, the solo Indian team ‘IDEMITSU Honda Racing India’ gained 16 points in Indonesian ARRC round 5.
