KOCHI:
Dettol, the leader in antiseptic soap category launched ‘Germs ka Filter’, Dettol Aloe Vera soap, enriched with soothing Aloe Vera that keeps your skin protected from germs. External environmental elements like pollution and dust carry various germs and results in skin problems.
Tthe new Dettol with soothing Aloe Vera soap promisesto provide Protection from 99.9% germs. Dettol Aloe Vera soap is suitable for all skin types that comes in single pack of 100 gm at INR Rs. 39and 100 gm multipack of 3; at INR 112. It is available across, grocery stores departmental stores, pharmacists in India and leading e-commerce websites.
Pankaj Duhan, Chief Marketing Officer, RB South Asia Health, “Dettol is the No. 1 trusted partner for health and we constantly thrive to innovate and create solutions based on consumer insights.We realise that skin problems are on a rise and one of the prime reasons for this is germs. With decades of proven expertise in germ kill, Dettol has now introduced the same trusted protection with soothing Aloe Vera to take care your skin. With this launch we are connecting with discerning consumers who are seeking protection from germs and looking for natural ingredients in a product that is gentle on the skin. We are hopeful to create a positive market response with this new launch.”
