NEW DELHI:
Dabur India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey, the first ever organic product from the house of Dabur. Procured from organically grown flora, which are untouched by chemicals and made by wild bees, the nutrient and antioxidant-rich Dabur Organic Honey comes with the promise of being completely unprocessed and unpasteurized.
Commenting on the launch, Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd said, “Organic is not just a choice of products. It is gradually becoming a mainstream lifestyle. In terms of consumption, the focus on natural and other products is on the rise. We are confident that people who conform to this lifestyle would definitely find the Dabur Organic Honey a much-needed addition to their daily routine. Dabur Organic Honey is completely unprocessed and unpasteurized with only filtration done to remove any impurities. We are happy to have partnered with Amazon to take this product to our consumers, who have made Dabur Honey as World’s No. 1 honey brand.”
Saurabh Srivastava, Director – Category Management, Amazon India said “We are happy to bring the new ‘Dabur Organic Honey’ for customers on Amazon.in. With the new Dabur Organic Honey, we aim to strengthen our portfolio and provide our customers a vast selection of organic products from a trusted brand like Dabur. We continue to give our customers an unmatched value, fast and reliable delivery and a great shopping experience”.
“Today Indian consumers’ demand for Organic food has increased and with fitness and healthy lifestyle at the forefront, we as a brand have developed an Organic version of our Star product Dabur Organic Honey which is 100% pure and natural. The process of procuring the Organic Honey from remote rainforests has been the most rewarding experience for us as a brand and we make sure we pass on the unadulterated and unpasteurized product to our consumers, as it is. So yes, I am proud to say that we select apiaries within close proximities of only organic farmlands managed without chemicals or pesticides to get our hero product. The product is exclusively available on Amazon at INR 235 for a 300g pack” said Smerth Khanna, Business Head – Ecommerce, Dabur India.
more recommended stories
Genrobotics Wins NASSCOM Emerge 50 Award for G Gaiter AI-based Robotic Gait TrainerBENGALURU:Genrobotics, a leader in advanced robotics.
Samsung Expands Its Galaxy Wearables Ecosystem in IndiaKOCHI:Samsung, India’s largest consumer electronics brand,.
Club Mahindra Launch’s ‘Club Mahindra Bharatpur’ in RajasthanMUMBAI:Club Mahindra, the flagship brand of.
India’s First Quantitative Framework for Online Real Money Games LaunchedKOCHI:India’s first comprehensive approach to classify.
HFCL Unveils Two Innovative UBR SolutionsNEW DELHI:HFCL Limited (HFCL), a leading.
Samsung Led the First Wave of India’s Festive Season Sale in 2024KOCHI:Smartphone sales grew 11% year-over-year in.
Kerala IT Hogs Limelight in India Startup Confluence at GITEX Global 2024THIRUVANANTHAPURAM:The innovative solutions and products by.
Mia by Tanishq Unveils Retro Glamour with the ‘Mia Disco’ CollectionKOCHI:As the festive season approaches, Mia.
Mahindra Finance Collaborates with Salesforce to Digitize MSME LendingMUMBAI:Mahindra Finance, part of the Mahindra.
Nearly 2 in 3 Accountants Say Ethical Dilemmas Have Become HarderMUMBAI:A report from the world’s leading.