CII Conducts Marketing and Brand Conclave at Kochi

KOCHI:
With an objective to discuss the importance of marketing and branding for businesses and how businesses can be marketed globally, the Confederation of Indian Industry (CII) organized the Marketing & Brand Conclave today at Hotel Crowne Plaza, Kochi. The Conclave focussed on close discussion and deliberation over various marketing & branding strategies, which positively impact businesses in the State.
Dr Renu Raj, IAS, Assistant Collector, Ernakulam emphasized the need to expand one’s vision about their customers. Companies should look at customers as global customers & not narrow them down as just local customers alone, she said.
This conclave was well represented by the industry with the presence of leading industrialists in the state . To name a few Hari Krishnan R Nair, Past Chairman, CII Kerala & President, Western India Cashew Co Pvt Ltd; M S A Kumar, Past Chairman, CII Kerala & Former Managing Director, AVT Naturals Ltd ; G Krishnakumar, Vice-Chairman, CII Kerala & Managing Director, Rubfila International Ltd; Dr Joffi Thomas, Associate Professor (Marketing) Indian Institute of Management – Kozhikode; Dr Manoj Edward, Associate Professor (School of Management Studies), Cochin University of Science & technology; Ranjith A R, Chief Executive Officer, Bramma Learning Solutions Pvt Ltd ; Andrine Mendez, Chief Executive Officer, PLiNG; Sreenath Vishnu, Executive Director, Brahmin’s Foods India Pvt Ltd; Meera Haridas, Head– Marketing, Manappuram Finance Ltd; Rajanarayanan N, Asst General Manager (Marketing), Federal Bank; P Ravindranath, Principal Consultant & Kerala Head Operations, RK Swamy BBDO (P) Ltd; Ajayraj Palasseri, Chief Executive Officer, Nagarjuna Ayurvedic Centre Ltd; Dr Reji Nicholas, Managing Director, DHI (Direct Hair Implantation); Vinod Manjila, Director, Manjilas Food Products; Varghese Chandy, Vice President (Marketing) & Advertising Sales, Malayala Manorama; Ashok Mani,Chief Executive Officer, Intergrow Food & Beverages Pvt Ltd (Kitchen Treasures); Dr Najeeb Zackeria, Managing Director, Abad Builders Private Ltd; Sushama Srikandath , Managing Director, AVT McCormick Ingredients P Ltd; Shivdas B Menon, Past Chairman, CII Kerala & Managing Director, Sterling Group of Companies; George Paul, Managing Director, Synthite Industries Ltd; Alex Thomas, Managing Director, Tierra Foods India (P) Ltd; T Rajasekar, Vice President Marketing, HLL Lifecare Ltd; Ajay George Varghese, Managing Director, Bipha Drug Laboratories Pvt Ltd.
The Conclave deliberated on vario
us topics which are of relevance to the current scenario- 360 degree Branding – An Experience, An Instinct; Promotion to Emotions “Connecting Customers to Brand”; Impact of Sustainability Strategy “Preferring your Brand as Customers First Choice” and “Managing Marketing Budget”