Chai Chai Opens Fifth Outlet at Lulu Mall Thiruvananthapuram

THIRUVANANTHAPURAM:
Kerala’s unique neighbourhood food chain brand Chai Chai has opened its fifth outlet at Lulu Mall Thiruvananthapuram. With the introduction of Chai Chai, Lulu Group proved that it is also open to give space and value for regional flavours and brands. Chai Chai at Lulu Mall Thiruvananthapuram was inaugurated by Azad Group Chairman Azad Abdul Nazar by sharing the Chai Chai Snacks.

Chai Chai is probably a unique brand in India which aspires to serve the neighbourhoods of India with a blend of legendary Indian flavours and delicacies that is getting lost with time along with some new age international snacks. Kerala’s traditionally popular snack PazhamNirachethu, banana filled with jiggery and coconut, has almost faded away from Kerala. Chai Chai is inspired to bring such traditional flavours and delicacies of India into fashion once again. Chai Chai also serves a unique assortment of over a dozen varieties of tea with Dhum Chai being its most popular quick-serve tea brand. Chai Chaiis also into nutrient delicacies like Moringasoup.

“We are extremely happy to share our love and affection by sharing the traditional flavours and tastes of India. And more specially, we are honoured to celebrate the tastes and flavours of Travancore cuisine in its most authentic and original form. Our humble attempt is to serve humanity by ensuring that they can buy good food with dignity,” said Azad Abdul Nazar, Chairman, Azad Group.

Chai Chai is the fifth brand vertical of Azad Corporate House. The strategy formulation and implementation of Chai Chaibusiness venture was conceived and executed by &Matthai Strategy Consulting.