KOCHI:
IBM (NYSE: IBM) today announced that BESTSELLER India, the Indian subsidiary of BESTSELLER, is collaborating with IBM Consulting to deliver key transformation projects aimed at building an intelligent and autonomous fashion landscape and rapidly fuel business growth.
BESTSELLER India is part of the family-owned Danish fashion company BESTSELLER and currently has 396 exclusive brand outlets and is present in over 1,230 shop-in-shops throughout India.
As one of India’s leading fashion brands, BESTSELLER India is embarking on an aggressive growth journey and realized the need to scale their technology backbone to support the vision. The company has been a future-forward industry leader, having launched Fabric.ai, the fashion industry’s first AI project aimed to increase sell-through rate and reduce unsold inventory, together with IBM. Upgrading the partnership, BESTSELLER India will work with IBM Consulting to consolidate its IT landscape on a robust & secure hybrid cloud platform, thereby allowing it to focus on its core activities to fuel growth.
Vineet Gautam, CEO and country head, BESTSELLER India, commented “Technology and AI will undoubtedly play a pivotal role in the coming years, as we’re already witnessing its potential. This partnership with IBM will allow BESTSELLER India brands to grow with a tech-forward and data-driven approach. We’re highly positive that the innovations and digital prowess of IBM will create a robust and secure, end-to-end platform for our operations in India.”
John Granger, Senior Vice President, IBM Consulting, said, “The retail and fashion sector is in the midst of an exciting industry transformation driven by data, analytics, and AI. We’re excited to work with BESTSELLER India on its end-to-end transformation journey, applying the power of intelligent workflows for better decision-making, improved supply chain visibility, enhanced customer experience and more.”
IBM Consulting will help BESTSELLER India rearchitect its technology landscape to create a scalable single source of truth for business decision-making, leveraging advanced analytics and a unified data platform to drive more business predictability. The implementation will be delivered by IBM Consulting in close association with ecosystem partners such as Google Cloud, Microsoft and SAP.
more recommended stories
Discover Serenity and Adventure at Club Mahindra Assonora, GoaPANAJI:Known for its vibrant beaches and.
Smart Waste Bin Project Wins CSI InApp Global AwardTHIRUVANANTHAPURAM:The smart waste bin project developed.
Progility Technologies Secures Contract to Enhance CIAL’s Digital InfrastructureKOCHI:Progility Technologies, a leading provider of.
HREvolve Organises ‘Elevate’ 24’ in Technopark to Address Challenges in HR DomainTHIRUVANANTHAPURAM:‘Elevate’24,’ the one-day conclave organised by.
Australian Consul General Expresses Support for Marketing of Horticultural ProductsKOCHI:Australian Consul General in South India,.
IndusInd Bank and UNICEF Collaborate to Strengthen Climate Risk ManagementMUMBAI:IndusInd Bank and UNICEF announced a.
Huddle Global at Finger Tips as CM Launches app for Mega Startup FestTHIRUVANANTHAPURAM:Chief Minister Pinarayi Vijayan today launched.
93% of Indian Executives Anticipate a Cyber-budget Increase Next YearNEW DELHI:Indian executives rank cybersecurity as.
KSUM Startup GreenAds Global Bags Google Innovation Champion HonourKOCHI:Leading business communication service provider GreenAds.
Technopark-based Centre of US Firm Bags Clutch Global AwardKOLLAM:Technopark-Kollam-based development facility of California-head quartered.