MUMBAI:
Bank of Baroda, India’s third largest Public Sector Bank, believes in having customers and their convenience as the brand philosophy and building on this ideology, the bank has launched a new campaign ‘Ek Forever Rishta’ as an attempt to wish upon its customers a New Year filled with hope & optimism.
The bank has launched an impactful series of ads that reiterate ‘Ek Forever Rishta’ among its audience across the country in 10 different languages. The objective of the campaign is to create brand awareness among the prospective customers, integrated with the product offerings. The bank desires to convey that they are always by customers’ side and want to support them in realizing their dreams with the help of their wide product range and one of the best-in-class offers.
Explaining the thought behind the campaign, Purshotam, Chief General Manager – Retail Liabilities, Wealth Management Services, Marketing, Demat & NRI Business said, “We have always been there as a committed friend and caretaker of our customers’ individual journeys. Through this campaign we want to take it to the next level where the consumer can avail the loans conveniently and move forward to achieve their dreams.”
Speaking on the advertising campaign Rakesh Sharma, Head – Marketing & Branding said, “The storytelling had to be unique and impactful and that’s why we chose the format of Brand Stoppers (15 seconds each), which focusses on our philosophy of customer centric services. We hope that the campaign translates and conveys our thoughts across all our audiences effectively.”
