Bajaj Allianz Life’s ‘Superstar After Retirement’

KOCHI:
Do you or anyone you knoweats-lives-breathes music or comments more on the director’s vision for the scene or has been obsessed with cinematography. Maybe there is a relative whose voice is gold or writes poetry like none other. Perhaps your mom or dad are the stars that the world needs to know! Anyone who is talented, has dreams to be a superstar and is above 45 years of age, this is for them.

Bajaj Allianz Life, one of India’s leading private life insurerbrings to you a platform like none other!Superstar After Retirement is an initiative designed to ensure the talented individuals, who haven’t had the time to pursue the dream of being a part of the ‘lights-camera-action’ scenes, are spotted, groomed aptly and showcased to the world like they truly deserve!

Commenting on the new campaign launch, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life said, “Aligned to the larger life-goal-enabling purpose of the brand, the aim of the initiative is to provide a platform that lets individuals pursue post-retirement life-goals, and showcase their latent talent to the world. The initiative meaningfully engages with the customers, allowing them to discover and fulfill their passions during their second innings of life.”

GUIDED BY BOLLYWOOD STARS TO BE THE SUPERSTAR AFTER RETIREMENT
As the campaign suggests, Bajaj Allianz Life is offering the platform to individuals for showcasing and honing their talent across categories – singer, musician, lyricist, director, choreographer, cinematographer, set director, or even a dancer. After all entries are received by Bajaj Allianz Life they will be evaluated and shortlisted by experts.

Then prominent Bollywood starsincluding Abhishek Arora, Himanshu Tiwari, and Abhiruchi Chaandwill mentor the selected participants and walk with them through the making of the entire video. Each of the mentors are true achievers who have made their mark in Bollywood and made the country proud with their unique talents. They will work with talented 45year olds and above individuals to find their shine. The shortlisted participants will be mentored by these stars in Mumbai every step of the way.

Once the team is ready the Superstars will be showcased in their very own Music Video! The music video will be created and made right from scratch by the talent who is shortlisted in the Superstar After Retirement campaign. The Music Video will be developed and promoted through popular platforms, company social media handles and much more, to ensure the talent shines across the country. The initiative is open to all, and the only requirement is that the talent has to be 45 years or above!