MUMBAI:
Axis Bank, the country’s third largest private sector bank, has tied up with Mastercard, to launch an exciting offer for its Forex Card users.
As per the offer, customers of Axis Bank Forex Card stand a chance to win an all-expense paid trip for two to watch the UEFA Champions League Final 2018 courtesy of Mastercard, in Kyiv, Ukraine. The winner will also get a pre-loaded Forex Card with $250 worth of forex.
This offer is valid on the Mastercard variant of the Axis Bank Forex Cards from April 1 st to April 30th , 2018. Apart from the top prize of a trip to the Champions League Final 2018 in Kyiv, Ukraine, official autographed merchandise are the other prizes on offer. Axis Bank is the market leader in the forex card segment in India with a market share of 45%.
Speaking on this, Asha Kharga, Chief Marketing Officer, Axis Bank said, “As market leaders in the Indian Forex Card space, it is our constant endeavors to enable customers get more out of their holidays. While going cashless with the Forex Card addresses the functional needs of convenience & safety, the aspirational needs are addressed through value adds by virtue of our alliances, partner-deals & the benefits we offer.
Riding the wave of consumer love for travel & football, we aim to provide our customers with a lifetime opportunity to witness the UEFA Champions League Final in Ukraine. This positions us as a preferred forex partner while remaining true to our communication proposition of the Forex Card enabling travelers get more of their holidays by going cashless”.
Vikas Varma, Senior Vice President, Account Management, South Asia, Mastercard “We are very excited to partner with Axis Bank on this co marketing partnership using UEFA Champions League, one of our iconic sponsorship assets. At Mastercard, we have focused on providing priceless, money cannot buy experiences to our customers and their consumers, and, given the rise of soccer as a popular sport amongst the affluent, this partnership promises to deliver significant value for both Axis Bank and MasterCard.”
