Ashok Leyland Expands its Footprint in Uttar Pradesh

CHUNAR (MIRZAPUR) UP:
Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, today inaugurated a new dealership for its Light Commercial Vehicles in Chunar (Mirzapur). This is the 22 nd Light Commercial Vehicle dealership in the state of Uttar Pradesh. The new channel partner RDS AUTOSALES, has a 3S (Sales, Service and Spares) facility strategically located at Chunar Road, Jamui Jamuhar Distt. Mirzapur. The facility is equipped with advanced tools, and has state-of-the-art infrastructure to ensure superior customer experience. The company currently offers a range of LCV products – SAATHI, DOST, BADA DOST, PARTNER and MiTR.

Viplav Shah, Head – LCV Business, Ashok Leyland said, “Recognising immense potential of Uttar Pradesh as a key market for us, we are thrilled to strengthen our presence in the region. Our new dealership in Chunar (Mirzapur) would go a long way in reinforcing our presence in the state. The phenomenal success of our ‘DOST’, ‘BADA DOST,’ and the new ‘SAATHI’ range underscores the robustness of our products – thanks to their best-in-class mileage, superior performance, and higher payloads. We take immense pride in our exceptional service retention levels, with nearly 70% of our customers returning to our dealer workshops even beyond the warranty period. This new dealership marks yet another milestone in our journey to provide the best possible experience to our valued customers.”

Ashok Leyland’s products are launched to meet the evolving needs of Indian LCV customers by offering best-in-class technology at competitive costs. Today, over 5,50,000 (5.5 lakh) LCVs operate across India, reflecting our strong presence in the segment. Expanding our portfolio, we have recently entered the sub-2-ton segment with the launch of the Ashok Leyland SAATHI—a premium entry-level SCV. Powered by a next-generation 45 HP engine delivering 110 Nm of torque, SAATHI boasts the largest loading area in its segment and an industry-leading payload capacity of 1,120 kg.

Designed to set new benchmarks in the entry-level small commercial vehicle market, SAATHI is poised to be a game-changer, redefining efficiency, performance, and reliability for our customers. BADA DOST is the first product to be built on an all-new robust LCV platform and has multiple variants – i2, i3+, i4 and i5, powered with 80 hp BS6 engine delivering best-in-class power & mileage, best-in-class payload, and best-in-class load body length and space that helps customer earn more profit per trip. Owing to its low turning radius and best-in-class ground clearance, BADA DOST is the ideal vehicle for inter and intra city applications and can negotiate all terrains with ease. Our DOST range comes in following avatars – DOST XL and DOST+ XL to cater to different segments and applications.

PARTNER, a modern & highly fuel-efficient load carrier, caters to the 4 ton payload segment and is available in both 4 tyre and 6 tyre options. It comes with load body options of 10ft, 11ft, 14ft and 17ft. PARTNER is based on an internationally acclaimed vehicle platform & carries the renowned
ZD30 CRDI engine.

MiTR bus, based on the same platform as PARTNER, comes in both standard bus & school bus options. It provides superior mileage even in stop and go conditions. MiTR School Bus complies with all school bus safety norms & compliance codes and offers unmatched ride comfort. BADA DOST is available at ex-show room prices of Rs 10,86,000/- for the i5 variant and at Rs 10,25,500/- for i4 variant. While DOST XL and DOST+ XL are available at a competitive price starting from Rs-8,35,000/-, the price of New Saathi starts at Rs 6,59,999/-. PARTNER and MITR are available at a price starting from Rs- 17,80,000/- and Rs 26,50,000 /- respectively.

Ashok Leyland has one of the largest and fastest-growing networks in the CV space, with more than 1700 exclusive outlets, providing service coverage at every 75 km on major highways.