Amway India Celebrates the Spirit of Onam with Compassion

KOCHI:
With the vision of helping people live better, healthier lives, Amway India, one of the country’s leading FMCG direct selling companies, hosted a virtual cook-along session to celebrate Onam. This initiative was designed to inspire people to walk the path of kindness by doing something special for the underprivileged.

As people around the world stay at home, Amway India celebrated this occasion by encouraging its direct sellers and their customers to try easy-to-cook recipes through an interactive virtual cook-along session using Amway’s Queen Cookware. Each participant cooked delicious, healthy meals which they packed and distributed among the underprivileged near their respective homes. The event received an overwhelming response with over 400 participants who cooked and distributed close to 3000 meals in Kerala.

Commenting on the initiative, Gursharan Cheema, Regional Head – North and South, Amway India said, “The idea is to come together and celebrate the spirit of Onam, even if it is done virtually, as we battle the COVID-19 health crisis. At Amway India, we are always on a lookout for newer ways to connect with our consumers. Unlike the previous years, this year we spread the festive cheer for Onam by encouraging our direct sellers and their customers to cook delicious yet healthy and easy to make dishes, using low to no oil in Amway Queen Cookware for the lesser privileged people in the society. The initiative was organized to share happiness and bring people together. The session was a huge success, as participants thoroughly enjoyed and joined the Onam celebration with great enthusiasm.”

With online communities growing in the light of social distancing, Amway India is leveraging the trend of bringing people together virtually through multiple initiatives aligned with their interest and passion. Therefore, Onam made for a perfect occasion to give back to society and spread joy among the communities. As people gear up for the upcoming festive season, Amway India is focused on reiterating the importance of healthy living and nutritious eating, while fostering the spirit of community
building, to make each occasion a memorable one for their consumers.

Amway’s Queen Cookware is the perfect and versatile cooking partner to meet healthy cooking needs. It comes with a unique VITALOK™ and OPTITEMP™ technology. The efficient technology enables one to cook healthy and nutritious dishes without the use of oil.

Recently, Amway India has undertaken multiple digital initiatives to build online communities based on shared passions of direct sellers and their consumers. The communities play a key role in connecting direct sellers with their potential consumers through the social media platforms.