Amazon Fashion Launches Online Baby Clothing Store

KOCHI:
Amazon Fashion announced the launch of their first ever dedicated online Baby Clothing Store, to help parents shop at ease for their newborns. The exciting new store is a one stop destination that offers an extensive selection of over 1 Lakh styles for baby girls and boys, up to 2 years of age.
The store will feature a mix of popular homegrown and international brands such as Mothercare, United Colours Of Benetton, Gini & Jony and 612 League and the exclusive babyGAP line from GAP. The product range starts from INR 100 and includes Apparels: T-shirts, dresses, romper suits, clothing sets, bodysuits and one pieces and Shoes & Accessories such as mittens, booties, pre walkers and first walkers.
The products are eligible for Amazon PRIME, which offers unlimited free one-day and two-day delivery to over
100 cities across India for an unparalleled shopping experience.
Roshni Lakhani Maheshwari, Brand Manager of GJ Baby by Gini and Jony, “We are excited at the launch of the Baby Clothing Store by Amazon Fashion. Amazon has already taken the country by storm and has now launched a much needed one stop store for parents from across the country. We at GJ Baby are delighted to reach out to these customers. We maintain special care in maintaining the design, safety and comfort for babywear and believe the Baby Clothing Store will do complete justice to our collection.”
Shantanu Dugar, Founder and CEO of Nauti Nati commented on the launch, “Baby wear is a segment that is often lost in the midst of kidswear. In recognizing this complete lack of attention, Amazon Fashion is absolutely spot on with the idea of launching a dedicated Baby Clothing Store. This launch will allow parents a seamless shopping experience for their infants. As a brand, we invest in a lot of R& D associated with this category – and it is great that we can finally showcase our products in a consolidated manner on this store, reaching out to the right audience across the country.”
Arun Sirdeshmukh, Head of Amazon Fashion commented on the launch, “Kids wear has been one of the largest selling categories on Amazon Fashion, reporting a swift YoY growth of 80% in 2017 with 60% of the sales coming in from Tier II and Tier III cities. In line with this growing demand, we are delighted to introduce the Baby Clothing Store on Amazon Fashion that will ensure our customers have access to the best in fashion for their newborns as well as kids with the ease of shopping online.”
Amazon Fashion has revolutionized kidswear in India by bringing in a diverse selection from renowned brands from across the country, all under one roof. Offering a mix of over 300 brands and more than 9000 sellers, Amazon Fashion offers the largest online kidswear store in India with the largest selection from Mothercare, Marks & Spencer, Gini Jony and exclusive kids’ lines from popular brands GAP and brands from Shoppers Stop. Following the commercial partnership with Shopper’s Stop Limited (SSL), Amazon Fashion on-boarded close to 35 brands with a selection of ~20,000 products with 8 private labels offering apparel, shoes, handbags, accessories.