KOCHI:
Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-bank financial services company, today inaugurated its first full-service branch in Kochi, strengthening its footprint into God’s own country Kerala.
ABHICL’s focus is on promoting the concept of healthy living through its integrated health insurance solutions. Additionally, the company aims at expanding into deeper geographies to serve the regional populace with its whole new world of convenience and flexibility. Kerala is not only recognized for its well-planned and successful healthcare infrastructures but also for the Ayurveda spas and medical treatments.
The private and public healthcare system in Kerala is strong which helps in boosting the state’s healthcare condition. With its first branch in Kochi, ABHI aims at reaching out to individuals and empower them with the increasing financial protection needs during unfavourable health conditions.
ABHICL has adopted a unique engaging framework that empowers individuals to opt for integrated solutions, covering both health insurance with embedded wellness programmes to remain healthy. The company will consistently monitor the health of its customers and will incentivise them with up to 30 percent of the overall premium annually that will be over and above the other bonus elements of higher sum assured for no claims.
Commenting on the expansion plans in the region, Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Ltd. said, “We are glad to announce the launch of our first full-service branch in Kochi, whereby we will offer customized health insurance solutions to the residents of the city. We are happy to inaugurate a branch in the state of Kerala, a rapidly transforming and a constantly evolving market for the health insurance industry. The role we see for ourselves is one of a much-needed catalyst to expand the prevalent health insurance landscape in India. By focusing on the ‘health’ in health insurance, our business model has been built around the philosophy of “health first.” He further added, “We at ABHICL have always endeavoured to be ahead of the curve in designing innovative health insurance solutions by understanding our customer’s needs, with an ultimate goal of providing protection for every household. We are confident that the people of Kochi would benefit from our differentiated product offerings and focus on living a healthy lifestyle; a key component embedded in our products”
This includes –
For Health Active – Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy
For Health Anxious- A Chronic Care Management Program starting Day 1 for individuals dealing with chronic lifestyle conditions such as diabetes, high blood pressure, asthma and high cholesterol
For Senior Citizens Health & Wellness- 360 degree indemnity health insurance covers for senior citizens with 100% of sum insured as reload for unrelated illness, 586 listed day care procedures that requires hospitalization for less than 24 hours, incentivized wellness program and free health coach
For protecting health & future- Comprehensive plans for complete protection from major 64 illnesses, every stage of cancer and full protection along with financial backing for you and your family in case of an unfortunate accident.
