Godrej Appliances targets 30% Growth in the forthcoming Onam Season

KOCHI:
Godrej Appliances, one of India’s leading players in the Home Appliances segment launched premium products in the washing machine, refrigerator, air conditioner and microwave oven categories for the forthcoming Onam season.
The company also showcased Chest Freezers, a category which it entered early this financial year. The brand also provided an impetus to the upcoming festive celebrations through an attractive consumer offer under which Godrej customers can win a bumper prize of 1 kg gold. The offer also includes daily lucrative prizes giving its customers more reasons to be delighted. With the new launches and the attractive consumer offer Godrej Appliances is targeting a growth of 30% this Onam.
Godrej Appliances marks its entry into the front load washing machine segment with the launch of 4 models featuring path breaking features like Allergy Protect and Eco Balance Technology. The Allergy Protect wash program helps reduce 7 common allergens and 4 bacteria from clothes and is certified by Allergy UK, a leading national charity dedicated to supporting allergy sufferers, in the United Kingdom.
Godrej Appliances has always been at the forefront of offering environment friendly products and features and the Eco Balance Technology is another such example. The Eco Balance technology reduces water consumption and saves upto 50% energy consumption depending on the wash load.
Godrej Appliances also introduced a new microwave oven with 175 Instacook menus which makes it a model with the highest number of pre-set menus in the 23 ltr segment. It exposes the customers to the world of expert cooking with just a push of a button. The microwave oven also comes in a variety of attractive floral designs.
The recently launched Godrej Edge Pro 5 star refrigerator with inverter compressor is India’s most energy efficient direct cool refrigerator, again living up to Godrej’s promise of offering energy efficient appliances. Apart from energy efficiency, space and cooling are the other two important decision making factors when it comes to direct cool refrigerators and this model comes with a jumbo vegetable tray for extra space & the unique Stay Cool Technology for 24 hour cooling retention.
Based on customer insights and domain expertise, Godrej also presented another revolution in cooling earlier this year with the introduction of its chest freezers with maximum cooling and power saving. The product is synonymous with superior cooling performance and best in class energy efficiency with savings of up to Rs. 5000/- on energy bills. It is the greenest chest freezer in the market today as it uses R290 refrigerant which has Zero Ozone Depletion Potential and minimum Global Warming Potential.
Godrej’s new introductions have enabled the organization to redefine the technology landscape and have strengthened the brand’s premium/ product portfolio. To dazzle this year's Onam festivities, along
with the new product launches Godrej Appliances announced a bumper prize of 1 kg Gold and a chance to win gold worth Rs. 1 Lakh and a Godrej Store well wardrobe worth Rs. 29,000 every day. The offer is valid from 1 st August to 10 th September, 2017 in the state of Kerala only.
Kamal Nandi, Business Head and EVP – Godrej Appliances said, “ At Godrej Appliances, we seek to design and deliver relevant solutions to our customers’ needs and at the same time offer environmentally superior products.Kerala is a strategic market for us and we have been enjoying support from the consumers of Kerala for a long time now. We recognize the ever-evolving aspirations of Keralites and are happy to offer products and services to meet their expectations. With Onam festivities engulfing the state, we take pride in giving our customers more reasons to celebrate by introducing new products and rolling out offers across the entire range of Godrej Appliances. We are confident of achieving a growth of 30% this Onam’.
Prasoon Kumar, National Sales Head, Godrej Appliances, said: ‘We realize the immense potential of the Kerala market, particularly during Onam. This market contributes to a large share of our sales revenue and we are confident that with these plethora of new and premium launches with advanced and relevant technologies across categories and a wider portfolio backed by an attractive consumer scheme will help us achieve our target. These products and offers have been designed keeping in mind the requirement of our highly discerning consumers.”
Junaith Babu, Zonal Business Head, Godrej Appliances, said, “Onam is celebrated with pomp across the state of Kerala. Godrej adds to the festivities by announcing breathtaking offers for our customers including a chance to win Gold, making it a great opportunity for buyers.
As a part of the offer running from 1 st August to 10 th September, customers stand a chance to win a bumper prize of 1 kg gold and gold worth Rs.1 Lakh and a Godrej Store well wardrobe worth Rs. 29,000
everyday,7.5% cash back on a leading bank’s card and no cost finance scheme.