YES BANK unveils ‘Score Kya Hua’: A nationwide movement to build a financially confident India

MUMBAI:

 From a young entrepreneur in Surat dreaming of expanding his business, to a Gen Z professional in Pune applying for her first credit card, to a couple in Lucknow planning to purchase their first home—millions of aspirations across Bharat depend on a three-digit number that most people rarely understand – their credit score. Recognizing this critical knowledge gap, YES BANK has launched ‘Score Kya Hua,’ a nationwide CSR initiative to empower Indians with credit literacy to unlock their financial potential.

At the heart of ‘Score Kya Hua’ is ScoreKyaHua.bank.in, a microsite powered by CRIF High Mark, as knowledge partner. It offers free credit score checks and easy-to-understand educational content designed for India’s diverse credit landscape. For first-time credit seekers, the microsite offers step-by-step guidance on building a credit profile. Similarly, for existing borrowers, whether applying for a personal loan, car loan, or home loan, the platform helps them understand how everyday financial behaviours impact their credit scores.

Commenting on this occasion, Prashant Kumar, Managing Director & CEO, YES BANK, said, “We believe that true financial inclusion goes beyond access to credit—it also requires the knowledge to manage it wisely. YES BANK, through its ‘Score Kya Hua’ CSR initiative, is driving a national movement to help every Indian understand what a credit score means and how to improve it. Our aim is to address the existing knowledge gap and expand the pool of creditworthy individuals by promoting responsible credit behaviour. We are trying to contribute towards building a financially confident Bharat by empowering people with the right knowledge and tools to shape their financial future.”

 Sachin Seth, Chairman, CRIF High Mark, Regional Managing Director, CRIF India and South Asia said, “We are excited to join hands with YES BANK as the knowledge partner for ‘Score Kya Hua’ by providing CRIF Credit Score. At CRIF, promoting and nurturing credit awareness is central to our mission because understanding credit and its impact is key to building strong, lasting financial journeys in addition to driving financial inclusion for the economically weaker sections. We aim to share practical insights and tools that enable everyone to take charge of their credit journey with clarity and confidence.”

To demystify credit score, YES BANK has created four television commercials that embed financial education in everyday Indian scenarios. ‘Score Kya Hua’ represents YES BANK’s vision of an India where financial literacy is a fundamental right—where a young person in Jaipur has the same access to credit knowledge as someone in Mumbai.

The microsite features curated blogs, informational videos, myth-busters that address common misconceptions about credit scores, and an interactive credit simulator that lets users see how different financial decisions might impact their scores.

As India accelerates its journey toward financial inclusion, ‘Score Kya Hua’ stands as an open invitation for every citizen to understand the power of their credit score. Visit ScoreKyaHua.bank.in to get started.