Locks & Architectural Solutions unveils 9th edition of Har Ghar Surakshit with ‘Accidental Invitation Initiative’

MUMBAI:

Continuing its legacy of blending innovation with purpose, Locks & Architectural Solutions (LAS), a business of the Godrej Enterprises Group, has launched the eighth edition of its flagship safety platform Har Ghar Surakshit with a bold, idea-led campaign, ‘The Accidental Invitation Initiative.’

This year’s edition takes home safety beyond physical locks, spotlighting digital mindfulness as the new frontier of protection. At its core is a powerful insight: in today’s hyper-connected world, oversharing on social media can become an “Accidental Invitation” to potential risks. The campaign entails:

• Accidental Invitation Score app: A first-of-its-kind digital self-check tool that scans your social media activity (with permission) and gives you a personalized score, helping users understand how their online habits may compromise home safety.
• Campaign films: A series of cinematic DVCs dramatizing everyday oversharing moments — from vacation posts to gym check-ins — turning relatable scenarios into cautionary tales for the digital age.
• Neo digital locks range: A new collection of smart locks starting at ₹8,999, combining design innovation, multi-mode access, and IoT integration to make homes safer and smarter.

Shyam Motwani, Business Head, LAS, said, “With over 1.7 lakh home safety check-ups conducted to date and 21,000+ in FY26 alone, the initiative continues to drive awareness and adoption of smart safety solutions. For eight years, Har Ghar Surakshit has been a platform where creative communication meets social responsibility. With the Accidental Invitation App, we’re extending safety into the digital world, while our Neo Digital Locks range continues to redefine intelligent safety for modern Indian homes.”

Since its launch in November 2018, Har Ghar Surakshit has remained committed to public awareness, evolving into behavior-driven campaigns that leverage creativity and technology to make safety relevant for modern lifestyles. Home safety check-ups have consistently delivered double-digit year-on-year growth, and the initiative has driven a 30% surge in the adoption of digital safety solutions last year.

The idea, application, and film have been conceptualized and developed by Adfactors PR.