MUMBAI:
BBLUNT, India’s premium hair care and styling brand from the house of Godrej Consumer Products Ltd., has roped in actress Jennifer Winget to be the face of their all-new, bold, fashion shade, Cherry Red – an extension to their at-home crème hair colour range, Salon Secret.
Coming in straight after the lifting of a countrywide lockdown, this association is aimed at encouraging everyone to express themselves through their hair, thus breaking the monotony that came with being couped up and returning with a fresh new look. To mark this launch, the brand also unveiled a new digital film featuring Jennifer showcasing “the why and how” of her bold transformation. The video highlights the new fashion shade Cherry Red, along with its benefits and the convenience of its application with an aim to create awareness around the launch.
Jennifer Winget is one of the most versatile and experimental actresses, making her the perfect fit for BBLUNT, a brand synonymous with individuality and cutting-edge style. The new Salon Secret Cherry Red fashion shade is all about feeling empowered, confident and making a bold comeback after a long and boring lockdown, and Jennifer Winget sure seems to effortlessly embody that bold return with red.
Since they first launched in 2014, BBLUNT has been constantly breaking boundaries offering up their stylists in a bottle to their consumers through a wide array of innovations in hair care and styling products. An on-the-go lifestyle and no access to a salon or stylists in the lockdown backs the launch of BBLUNT Salon Secret High Shine Crème Hair Colour bringing salon-like finish to home hair colour users.
The range is developed by the experts at BBLUNT and was created especially to compliment Indian skin tones, hair textures and the weather. What’s unique to it is that it’s the first-of-its-kind, 3-part formula (v/s the regular 2-part formula) that comes with a colourant, developer and the BBLUNT salon secret ingredient – Shine-Tonic enriched with silk proteins. This revolutionary addition, when added to the creamy colourant and developer locks in the moisture and boosts the richness of the colour giving it the ultimate salon-like high shine – one that your regular at-home hair colour had been missing for so long. It also contains no ammonia! The Cherry Red fashion shade additionally comes enriched with super fruit extracts like Apple, Kiwi and Strawberry which protects your hair as you colour it and leaves it smelling fresh.
Speaking on this collaboration actress Jennifer Winget said, “When you think of BBLUNT, you think of trend setting styles, a legacy of 25+ years working with Indian hair on their salon floors, on film sets and on the runway, and then of course, an entire range backed by expertise. How can one NOT be thrilled to be part of the BBLUNT family!? And to be the face their all-new fashion shade, Cherry Red; I am over-the-moon excited! This colour transformation is my way of beating the boredom that came with the lockdown and I can’t believe I did it all by myself. It is a proud accomplishment, indeed. I love colouring my hair, but always feared the damage, but with experts on your side, damage is no longer a concern. I am thoroughly loving the vibrant colour and I am definitely basking in the shine. I strongly encourage everyone to express themselves through their hair – Go bold, Go Cherry!”
Thomas Dawes, BBLUNT Business Head, said, “Consumers are becoming more demanding from their hair products. They want natural ingredients blended with the latest in science, and they want to know their products will work on their hair type, water and weather. They want it all – and so they should!
From our salons we picked up on the growing consumer demand for vibrant red tones – we think that as people come out of lockdown they want to have some fun and express themselves! Taking a cue from these insights, we launched the new, bold and vibrant BBLUNT Salon Secret Cherry Red Fashion Shade and packed the Super-Fruit extracts of Apple, Kiwi & Strawberry and the salon secret ingredient- Shine Tonic.
A DIY hair colour that gives you a bold salon-like colour transformation at home in just 30 mins! The product ticks all the right boxes- it’s expert-developed, enriched with natural ingredients and the latest in hair colour science and as a thumb rule, is tested first across all our salons on Indian hair.”
Commenting on the association, Adhuna Bhabani, Founder and Creative Director, BBLUNT said, “Indian hair is different from the canvas in the west. We can’t stress that enough. But if there’s one thing we work best with and understand, it is Indian hair. All the 7 shades in the BBLUNT Salon Secret range have been especially curated keeping in mind Indian skin tones, hair textures and our weather. We wanted to really spread our wings and take our Salon-in-a-box to every Indian household and have them experience a salon-quality colour transformation in the comfort of their own homes. The launch of our new fashion shade, Cherry Red is a shout out to everyone looking to experiment and have fun with their hair and there is no better crusader than Jennifer Winget – she epitomizes the brand’s confidence and attitude and being a BBLUNT loyalist for so many years, was the perfect choice”
With this announcement and digital film, BBLUNT and Jennifer aim to communicate the convenience of indulging in a salon-quality transformation, at home! The new Cherry Red shade is priced at Rs. 199 and is available across modern trade and premium beauty retail outlets and all leading e-commerce platforms like Nykaa, Amazon, Flipkart and Purplle.
