MUMBAI:
On the occasion of World Mental Health Day, Tata Motors, India’s leading auto brand, in association with the MindPeers (a mental health tech service platform), today launched a special campaign – ‘Stop the Endless Accident’ – to raise awareness on road safety and trauma caused by vehicular accidents. Keeping in mind that accident survivors are not considered for conventional therapy and counselling, both Tata Motors along with MindPeers through this initiative aim to raise awareness on the importance of seeking counsel for Post Traumatic Stress Disorder (PTSD) caused by car accidents while also providing the survivors with a platform to narrate their stories to motivate others towards counselling.
Emphasizing on the Company’s stance on mental health, this campaign is headlined by a video, which begins with a narration of a survival story and how the moment of the accident replays endlessly in the survivor’s mind till date. The same is followed by stories and instances from the lives of other survivors who underwent a similar experience and suffer from the same PTSD symptoms, years after the incident. Through the medium of these heartfelt stories, the campaign acknowledges and also informs others that a car crash can cause long term PTSD, if not treated right. As a part of this campaign and to give something back to the society and its people, Tata Motors has also stepped forward to provide one free therapy session to each of the survivors who enrol for this service.
Commenting on the launch of this campaign, Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors said, “At Tata Motors, the safety of our customers is of paramount importance and the same is represented through our safest range of cars and SUVs on road today. This campaign in association with MindPeers is a tribute to accident survivors who suffer from PTSD and should be provided with the necessary counselling and therapy to recover from their traumatic experience while making re-integration into their personal and professional lives easier. We hope that this campaign instils a feeling of realization regarding mental health amongst all viewers while encouraging the need to drive safely.”
According to Kanika Agarwal, Founder, MindPeers.co, “We have seen a rise in corporates and organizations talking about mental wellness, trying to normalize it. But how many times do you see a brand of this stature accepting the intricacies to take a concrete action. When Tata Motors introduced us to this campaign of acknowledging the trauma and continuous mind struggles that accident survivors go through, I was filled with gratitude and respect. As a core mental health organization, we are working with 100’s of consumers daily struggling with Post Traumatic Stress Disorder (PTSD). One related to accidents is an ignored niche in our society which negatively impacts survivors on their confidence level in all aspects of life. Looking forward to changing lives with Tata Motors.”
Throughout the month of October, Tata Motors will be providing a platform for many accident survivors to tell their stories with a video series across their social media platforms to raise awareness. Accident survivors can visit cars.tatamotors.com/stoptheendlessaccident where they can book their counselling session to start their recovery journey. In addition to the above, the campaign also promotes the #Safetyfirst initiative by Tata Motors, which highlights the importance of road safety for all.
