Citrus Pay Launches Sellfie

MUMBAI:
Sellfie, a contextual commerce startup, part of Citrus Payments -India’s fastest growing fintech company has announced the launch of a disruptive platform  that enables individuals and small businesses to sell and collect payments on social networks and instant messengers using buy buttons, payment links and chat bots.
Contextual commerce is the next wave of commerce where consumers share and discover shoppable products and buy the things they find, at the moment of discovery. The advent of new technologies like mobile, apps, and social media — have changed the way how merchants could accept and securely process customer payments.  Merchants looking to offer customers leading-edge payment options are now looking at new ways to enable customers the ability to make purchases and payments wherever they happen to be online, not just on a merchant’.